Review: Social Change 2.0–A Blueprint for Reinventing Our World

5 Star, Change & Innovation, Consciousness & Social IQ, Culture, Research, Democracy, Economics, Environment (Solutions), Nature, Diet, Memetics, Design, Values, Ethics, Sustainable Evolution
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5.0 out of 5 stars Undeniable Genius Isolated from Other Movements

January 4, 2010

David Gershon

This book is a work of undeniable genius and to that I would add peseverence–the author and his wife Gail Straub have been on the forefront of the personal empowerment movement from the late 1970's onward, and in many ways this book is a capstone work that bridges from the personal to the neighborhood and aspires to–but does not quite attain–the goal of being globally meaningful. I previously enjoyed and reviewed Low Carbon Diet: A 30 Day Program to Lose 5000 Pounds–Be Part of the Global Warming Solution! but this is the book that moves the author into my pantheon of a dozen world-class thinkers on social change.

Early on the book grabs me in a Buckminster Fuller sort of way when the author emphasizes that not only do we have to re-invent the world, we have to re-invent the process by which we re-invent the world. Of course Jonas Salk and others have addressed that with Epoch B leadership, but not for mention here.

I am totally impressed by the 30 years of hard work at the grass roots level that the author builds on in this book, one of the reasons it is a solid five stars on its own merits.

QUOTE from page 45: “The intial test results from the first 200 households were very promising. Those households on average reduced their annual solid waste by percent, water use by 32 percent, energy use by 17 percent, vehicle miles traveled by 8 percent, CO2 emissions by 15 percent, and achieved financial savings of $255.”

Those are HUGE accomplishments, and severely under-stated because the author does not factor in the “true cost” of the savings, probably closer to $10,000 a person if not vastly more (fuel is actually a million dollars a gallon if you really value the time it took to create the fossil base).

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Event: 7-10 Jan 10 NY Empowerment Institute


Empowerment Institute is a three-part professional training leading to certification. It is based on David Gershon and Gail Straub’s world-renowned work on empowerment and their mastery of personal growth facilitation developed over the past twenty-five years. Their empowerment model is considered by many to be the state of the art in transformational technology. Each participant specializes in one of the six empowerment tracks and is assisted in developing a successful business or career application.

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Journal: ClimateGate 29 December 2009 Morning

Cultural Intelligence, Earth Intelligence

ClimateGate Rolling Update

Hope for a Climate Change Solution in the Wake of Copenhagen — If Governments Can't, People Can

The scale and speed of change required goes well beyond anything political leaders have ever had to contemplate, much less achieve. And even if the political will were there to achieve this level and speed of carbon reduction, the social change 1.0 tools at their disposal — command and control, and financial incentives — are not designed for this type of rapid, transformative change. They were purposely designed over two centuries ago for gradual, incremental change.

. . . . . . .

If command and control and financial incentives are not enough to turn the tide in the necessary timeframe, can renewable energy and new breakthrough technologies come to the rescue of humankind? While a low-carbon future critically depends on new technologies, there is no credible scenario by which they can be brought to scale in the ten-year window within which our scientists tell us we must make major carbon reductions.

The dilemma we face is what systems theory calls second order change — or change that requires a system to transform and reorganize at a higher level of performance. When the easier-to-implement solutions prove inadequate for the speed and magnitude of change required, the system goes into stress and must evolve, or it will break down.

. . . . . . .

A Cool Community also enables a city or town to enjoy the immediate practical benefits of more livable neighborhoods, greater environmental sustainability, and economic development. Furthermore, it creates a robust long-term carbon reduction capability by building the community leadership, carbon-literate citizenry, and political will necessary to sustain this type of change over time.

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Review: Low Carbon Diet–A 30 Day Program to Lose 5000 Pounds–Be Part of the Global Warming Solution!

5 Star, Nature, Diet, Memetics, Design

Low Carbon DietBuy Ten Copies–Create Energy-Smart Neighborhood,

January 27, 2007

David Gershon

This book is about more than reducing the carbon foot-print of your home, it is tailor made for creating a good neighborhood by giving busy neighbors distanced by suburban sprawl or urban anonymnity a really fun and rewarding focal point for coming together.

There are twenty-two specific things that one can do in their home or in relation to their local school or community (most have to do with the home).

I see a real opportunity for a third party developer at Amazon to create a niche business–what I really need as a busy professional is a single Amazon URL where I can go and select all of the low-cost products needed to implement this book's recommendations (e.g. the water-saver showerhead with the instant off-on lever), have them charged to my Amazon account, and delivered to my front door.

I'd also like to see a way for people to register their homes the way we register Wildlife Habitats–completing this check-list should allow registry of the home and count toward the appraisal value.

I recommend the book be bought in lots of 10, used to bring together the other 9 houses nearest you, and then passed on down the neighborhood.

The resource section at the end is helpful, and I was especially struck by the disaster resilience recommendations. I know a lot of otherwise mainstream folks that are starting to sign up for the Federal Emergency Management Agency (FEMA) and Red Cross courses on disaster relief, earning the green hard-hat and body covering. Something is happening at the grass roots level–a combination of innate fear that the federal and state governments will fail us as they did with Katrina, and a more constructive sense of responsibility, with more people realizing that resilience starts at the local level with specific individuals planning and preparing so as to prevent local disasters from becoming catastrophes.

For related reading on the psychology of what prevents people from preparing and reacting, see my review of “Catastrophe & Culture: The Anthropology of Disaster.” Disasters do NOT have to become catastrophes, we make them so through denial before, during, and after.

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