Information Operations (IO) – Page 369 – Public Intelligence Blog

Content Strategy practices are not hard!

EXTRACT:

Content strategy, at its core, is really easy. It’s all about organizing information in a way that it can be easily searched and retrieved. It’s about labelling files and folders so that they make sense. Val Swisher’s analogy about content strategy being like one’s closet still stands at the heart of it. If you can organize your closet and identify the different clothing pieces in order to categorize them, then you understand how to do content strategy. The only difference is that instead of having shirts, skirts, pants, and shoes to organize, you have folders of documents, webpages, and multimedia. The method of making sure that users can find those documents, webpages, and multimedia should be streamlined, clear, concise, and user-friendly. As content strategists and user advocates, it’s all about making sure that what the audience is viewing looks and reads well, and what the content managers can maintain easily.

Ultimately, when creating a content strategy and setting it up for maintenance, do it correctly now, even if it’s time consuming. If for no other reason, it’ll save time and headaches later. It’s not difficult. It’s just common sense.

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2014/01/31

Stephen E. Arnold: Google’s Wanders About — Still Not Making Sense

IO Impotency

Hardware Management Congruence: Google and Barnes and Noble

I have been scanning the Google Motorola news. The write up fall into two camps.

On one hand, there are the Google is really smart. See, for example, “Google to Keep Motorola’s Advanced Technology Group” and “Google’s Tasty Lemonade.”

On the other hand, there are the Google goofed viewpoint; for example, “Analysis: Larry Page’s Smashed Handset Strategy – Google Ends Bid To Be Apple.”

My view is somewhat different.

First, I see some parallels between the Barnes & Noble Nook adventure and Google-Motorola.

Second, the management shifts at Motorola did not have a material impact on the revenue-generating power of Android phones. Keep in mind that these phones were treated just like other vendors’ phones in terms of access to software.

Third, the confusion between indexing the Web and building a business using Overture-type methods and sustaining a diversified business persists. Even the somewhat uneven ZDNet spotted this trend of revenue erosion in AdSense. Check out “Google’s Earnings: What Future for Plunging AdSense Business.”

Continue reading “Stephen E. Arnold: Google's Wanders About — Still Not Making Sense”

2014/01/302014/01/30

Mary Ellen Bates: Searching Beyond Google – tools for more efficient research

IO Tools

Searching Beyond Google: tools for more efficient research

SLA Partner Talk sponsored by ProQuest/DIALOG

28 January 2014

2014/01/30

Berto Jongman: Feinstein Uses Bogus Terrorism Numbers to Exaggerate Threat

09 Terrorism, Government, Idiocy, IO Deeds of War

How Dianne Feinstein Exaggerates Global Terrorism

A lesson in how to hype an unquantifiable threat with bogus numbers

Condor Friedersdorf

The Atlantic Monthly, 30 January 2013

EXTRACT:

To make the claim that “terrorism is at an all-time high worldwide,” Feinstein counts attacks against the U.S. military by the Taliban. Put another way, her definition of terrorism stretches to include attacks that are not committed against civilians; attacks that are, in fact, aimed at uniformed soldiers in a declared, ongoing war.

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2014/01/30

Nik Peachy: Tool to Download All Videos Free

IO Tools

This is a very powerful media downloading tool. Very useful for anyone who doesn't want to take the chance of that useful piece of media disappearing or the connection going flat when you need it.

TubeOffLine

2014/01/30

Sepp Hasslberger: new hydrogel uses holograms to warn you about your health

07 Health, Advanced Cyber/IO

Get your hydrogel, throw in some silver nanoparticles, treat with a laser and you have a hologram. When that interacts with a substance, like insulin it will naturally adjust the color of the hologram giving a diagnosis.

A new hydrogel uses holograms to warn you about your health

This new hydrogel concept uses a simple hydrogel that has been “impregnated” with silver nanoparticles. A specially developed treatment with a laser, just a single short burst upon manufacturing, aligns these silver particles in a three-dimensional hologram.

When the hydrogel comes into contact with certain trigger substances (like glucose, or insulin) it will physically deform relative to the concentration of the chemical. So, a higher blood glucose level results in a more deformed gel — which naturally adjusts the color of the hologram.

This allows the hologram to have analog output of information. That is, it can display not just a binary yes-no on healthy blood glucose, but can slowly darken to let the user know when they are approaching unsafe levels.

This tech combines quick response time with low cost and ease of use…

Category: Information Operations (IO)

Danielle Villegas: Content Strategy

Stephen E. Arnold: Google’s Wanders About — Still Not Making Sense

Mary Ellen Bates: Searching Beyond Google – tools for more efficient research

Berto Jongman: Feinstein Uses Bogus Terrorism Numbers to Exaggerate Threat

Nik Peachy: Tool to Download All Videos Free

Sepp Hasslberger: new hydrogel uses holograms to warn you about your health