Reference: Jan Herring How Much Is Your Competitive Intelligence Worth? [Full Text Online for Google Translate] Referencia: Jan Herring ¿Cuánto vale tu Inteligencia Competitiva? [Texto completo en línea de Google Translate]

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Phi Beta Iota:  This article, written in 2007, remains the standard in the field for both brevity and authoritativeness.

Business Intelligence is data mining, not intelligence.  Competitive Intelligence focuses on competitors and does not do 360 degree holistic analytics.

The modern term for a full service program is Commercial Intelligence, which uses only open sources and ethical methods.  It should not be confused with secret government intelligence or with illegal industrial espionage.

Mr. Herring is also the creator of the now globally-recognized “Herring Triangle” graphic of four levels of commercial intelligence and their relative costs.

Herring Triangulo en Espanol

Herring Triangle as Published in New Craft of Intelligence

Full Text Below the Line for Google Translate

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Reference: USDI Open Source Intelligence Instruction

DoD
Full 12 Pages Online

Phi Beta Iota: Also known as dodi 3115.12, august 24, 2010.  While the document displays some tiny hints that someone somewhere is thinking, it is largely bureaucratic pap that sanctifies the existing dysfunctional status quo, to include an SES as a branch chief rather than as the head of a new Department, DO, co-equal to DH and DI and DX. The only glimmer of progress is in requiring a consolidated defense program, but even this will be mangled and prolonged. This is a bean-counter instruction, not a real-world instruction intent on providing OSINT support to policy, acquisition, and operations.

See Also:

2008 IJIC 21/3 The Open Source Program: Missing in Action

Graphic: Herring Triangle of Four Levels Need & Cost

2009 DoD OSINT Leadership and Staff Briefings

2009: Human Intelligence (HUMINT) Trilogy

Search: The Future of OSINT [is M4IS2-Multinational]

Graphic: Herring Triangle of Four Levels Need & Cost

Advanced Cyber/IO, Balance, Collection, Innovation, Multinational Plus, Strategy-Holistic Coherence

Jan Herring, the first National Intelligence Officer for Science & Technology (NIO/S&T) is the father of Open Source Intelligence in the USA.  Now retired, his baton has been picked up by Robert Steele, who took the campaign multinational.  The history continuing resistance to what was originally Jan Herring’s lead is covered briefly in 2008 IJIC 21/3 The Open Source Program: Missing in Action.

Review: The Art and Science of Business Intelligence Analysis

4 Star, Intelligence (Commercial), Strategy
Amazoi Page
Amazoi Page

Too Expensive But Two Top People Cannot Be Ignored, July 5, 2008

Benjamin Gilad and Jan Herring

Although this book is dated and too expensive, Ben Gilad and Jan Herring are as good as it gets in the field. I recommend this book for corporate competitive intelligence collections–individuals should consider attending the Academy of Competitive Intelligence and look for less expensive works, such as I list below.
Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors
The Secret Language of Competitive Intelligence: How to See Through and Stay Ahead of Business Disruptions, Distortions, Rumors, and Smoke Screens
Strategic and Competitive Analysis
Super Searchers Do Business: The Online Secrets of Top Business Researchers (Super Searchers, V. 1)
The New Craft of Intelligence: Personal, Public, & Political–Citizen’s Action Handbook for Fighting Terrorism, Genocide, Disease, Toxic Bombs, & Corruption

Not listed on Amazon, but available via the web from the UK, is Ben Gilad’s book Blindspots, which I continue to regard as the single best work for a CEO willing to consider the possibility that their information is inevitably filtered, biases, incomplete, and late.

Who’s Who in Commercial Intelligence: Ben Gilad

Alpha E-H, Commercial Intelligence
Ben Gilad
Ben Gilad

Dr. Ben Gilad, considered a leading developer of competitive intelligence (CI) theory and practice in the US, is a former Associate Professor of Strategy at Rutgers University’s Graduate School of Management. Gilad’s first CI books, The Business Intelligence System (1988, AMACOM, co-authored) and Business Blindspots (1994, US: Probus/Irwin; 1998, UK: Infonortics), paved the way for the CI evolution in US corporations, many of which emulated the basic principles of Gilad’s CI process model. He is the co-editor of the definitive analysis book, The Art and Science of Business Intelligence Analysis (1996, JAI Press), reprinted and updated with Jan Herring in 2008.

In 2004 Gilad published his breakthrough book, Early Warning (AMACOM, 2004), which defines for the first time a new role and scope for CI practitioners based on his innovative work with two strategic early warning systems in two leading global corporations. For this new risk management perspective of CI, CI Magazine labeled him “our CI guru”. The Society of Competitive Professionals honored him with its highest Meritorious award in 1996.

Early Warning
Early Warning

Who’s Who in Commercial Intelligence: Jan Herring

Alpha E-H, Commercial Intelligence
Jan Herring
Jan Herring

Jan Herring is President of Herring & Associates LLC, a management consultancy, specializing in intelligence matters, and a fouinding principal at the Academy of Competitive Intelligence, the gold standard for commercial intelligence training at all levels, entry, mid-career, and capstone.

He is unique in the world of commercial intelligence for having been the first modern pioneer and champion in the U.S. Intelligence Community for Open Source Intelligence (OSINT).  As the very first person ever to hold the office of National Intelligence Officer for Science & Technology (NIO S&T), he attempted in the early 1980’s to repair the severe deficiency in access to open sources in all languages.  His work laid the foundation for work by others that will eventually result in a national Open Source Agency fully independent of but support of the secret world.

Reader Training Archive on Public Intelligence (1992-2006)

Methods & Process
Original
Original

1997

US

ReaderAdminCover, Appreciation, Foreword, Contents

1997

US

ReaderBaschSecrets of the SuperSearchers: A Personal and Practical Perspective

1997

FR

ReaderBaumardLearned Nations: Competitive Advantages Through Knowledge Strategies

1997

FR

ReaderBonthousCulture: The Missing Intelligence Variable

1997

UK

ReaderCollierToward the Global Information Industry and a New Information Paradigm

1997

US

ReaderDonahueNational Funding Directions for Open Source Intelligence

1997

US

ReaderFedanzoA Genetic View of National Intelligence

1997

US

ReaderFedanzoImplementing OSINT Through a Distributed Contribution Model

1997

US

ReaderHerringThe Role of Intelligence in Formulating Strategy

1997

US

ReaderHlavaSelected Professional or Trade Associations in Information

1997

US

ReaderKarraker (WIRED)Highways of the Mind

1997

US

ReaderKeesAdvanced Information Processing & Analysis

1997

SE

ReaderLeijonhelmEconomic Intelligence Cooperation Between Government and Industry

1997

US

ReaderMarkowitzCommunity Open Source Strategic Plan (COSPO)

1997

US

ReaderMcGillPrivate Sector Role in Collecting, Processing, & Disseminating Intelligence

1997

US

ReaderMITREOpen Source Research Processing Initiative

1997

US

ReaderPetersAfter the Revolution

1997

US

ReaderRheingoldTools for Thinking–Thinking New Thoughts

1997

US

ReaderSchmidtA History of Failure, A Future of Opportunity: Reinventions and Deja Vu

1997

US

ReaderShepardIntelligence Analysis in the Year 2002: A Concept of Operations

1997

US

ReaderSibbitCommercial Remote Sensing: Open Source Imagery Intelligence

1997

US

ReaderSteeleACCESS: Theory and Practice of Intelligence in the Age of Information

1997

US

ReaderSteeleCommercial Imagery (OSS Notices Extract)

1997

US

ReaderSteeleDraft Legislation: The National Information Strategy Act of 1994

1997

US

ReaderSteeleE3i: Ethics, Ecology, Evolution, and Intelligence

1997

US

ReaderSteeleHAC Surveys Open Source Intelligence (OSS Notices Extract)

1997

US

ReaderSteeleInformation Concepts & Doctrine for the Future

1997

US

ReaderSteeleIntelligence Building Blocks (OSS Notices Extract)

1997

US

ReaderSteeleLip Service, Great Pretenders, & OSINT (OSS Notices Extract)

1997

US

ReaderSteeleMapping, Charting, & Geodesy Deficiencies (OSS Notices Extract)

1997

US

ReaderSteeleNational Intelligence: The Community Tomorrow? (SASA at NSA)

1997

US

ReaderSteeleOpen Source Intelligence: What Is It? Why Is It Important to the Military?

1997

US

ReaderSteeleOSINT: Graphical Overviews

1997

US

ReaderSteelePrivate Enterprise Intelligence: Its Potential Contribution to Nat’l Security

1997

US

ReaderSteeleReinventing Intelligence: The Advantages of Open Source Intelligence

1997

US

ReaderSteeleTalking Points for the Public Interest Summit

1997

US

ReaderSteeleTestimony to Commission on Eliminating Excessive Secrecy in Govt

1997

US

ReaderSteeleToward High-Performance Organizations: A Strategic Role for Groupware

1997

US

ReaderStudemanTeaching the Giant to Dance: Contradictions & Opportunities within the IC

1997

US

ReaderTofflerGlobal Security & Global Competitiveness (OSS ’03 Keynote)

1995

US

ReaderMarkowitzCOSPO: Community Open Source Program Office Strategic Plan

1995

US

ReaderPetersAfter the Revolution

1995

US

ReaderSteeleHouse Appropriations Committee Surveys Open Source Intelligence

1995

US

ReaderSteeleIntelligence Building Blocks

1995

US

ReaderSteeleLip Service, Great Pretenders, and Open Source Intelligence

1995

US

ReaderSteeleMapping, Charting, & Geodesy Deficiencies

1995

US

ReaderSteeleNational Intelligence: The Community Tomorrow? (At NSA, 1995)

1995

US

ReaderSteeleOSINT: What Is It?  Why Is It Important to the Military?

1994

US

ReaderBaschSecrets of the Super-Searchers

1994

UK

ReaderCollierToward a Global Information Industry and New Information Paradigm

1994

US

ReaderEnglebartToward High Performance Organizations

1994

US

ReaderSteeleDraft Legislation: National Security Act of 1994

1994

US

ReaderSteelePrivate Enterprise Intelligence: Its Potential Contribution to Nat’l Sec

1994

US

ReaderSteeleTalking Point for the Public Interest Summit

1993

US

ReaderMcGillPrivate Sector Role in Collecting, Processing, Disseming Intelligence

1993

FR

ReaderSchmidtA History of Failure, A Future of Opportunity: Reinvention & Deja Vu

1993

US

ReaderSteeleReinventing Intelligence: The Advantages of OSINT