“Any coward can fight a battle when he's sure of winning, but give me the man who has pluck to fight when he's sure of losing. That's my way, sir; and there are many victories worse than a defeat.”
Posted by nate hagens on May 11, 2011 – 10:50am
Topic: Demand/Consumption
Tags: evolutionary psychology, human psychology, overconsumption [list all tags]
The essay below is an updated and edited version of a post I wrote here a few years ago, I'm Human, I'm American and I'm Addicted to Oil. Richard Douthwaite, Irish economist and activist, (and a fellow at the Post Carbon Institute), invited me to contribute it as a chapter in the just released book Fleeing Vesuvius, which is a collection of articles generally addressing “how can we bring the world out of the mess it finds itself in”? My article dealt with the evolutionary underpinnings of our aggregate behavior – neural habituation to increasingly available stimuli, and our evolved penchant to compete for status given the environmental cues of our day. And how, after we make it through the likely upcoming currency/claims bottleneck, we would be wise to adhere to an evolutionary perspective in considering a future (more) sustainable society.
Click here for the table of contents from Fleeing Vesuvius, followed by my article.
