My colleague Jeannine Lemaire from the Core Team of the Standby Volunteer Task Force (SBTF) recently pointed me to Geofeedia, which may very well be the next generation in crisis mapping technology. So I spent over an hour talking with GeoFeedia's CEO, Phil Harris, to learn more about the platform and discuss potential applications for humanitarian response. The short version: I'm impressed; not just with the technology itself and potential, but also by Phil's deep intuition and genuine interest in building a platform that enables others to scale positive social impact.
Situational awareness is absolutely key to emergency response, hence the rise of crisis mapping. The challenge? Processing and geo-referencing Big Data from social media sources to produce live maps has largely been a manual (and arduous) task for many in the humanitarian space. In fact, a number of humanitarian colleagues I've spoken to recently have complained that the manual labor required to create (and maintain) live maps is precisely why they aren't able to launch their own crisis maps. I know this is also true of several international media organizations.
There have been several attempts at creating automated live maps. Take Havaria and Global Incidents Map, for example. But neither of these provide the customi-zability necessary for users to apply the platforms in meaningful ways. Enter Geofeedia. Lets take the recent earthquake and 800 aftershocks in Emilia, Italy. Simply type in the place name (or an exact address) and hit enter. Geofeedia automatically parses Twitter, YouTube, Flickr, Picasa and Instagram for the latest updates in that area and populates the map with this content. The algorithm pulls in data that is already geo-tagged and designated as public.
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