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The digital world is changing the value of media content
Free of shelf-space limitations, the web's ability to make ‘golden oldies' accessible to everyone forever will force us to reassess the importance of ‘newness'
EXTRACT:
So, in the not too distant future, “the newest” may not be the most attractive. It's going to change the equation of value and quality.
Owning the rights to “classics” – great music or film or video libraries – means an annuity in perpetuity. Think of this as buying Rembrandts. They stopped making them years ago and so the value only continues to appreciate.
We are, all of us, the products of our life experience in the linear world. This is what we grew up with. We have a natural expectation that the “new stuff” is going to be better and much more desirable than the “old stuff”. We would rather have a 2013 Mercedes than a 1987 one. We would rather see the “new” Great Gatsby than the “old” one.
But in the future, this may not be the case. The value may be much more for the “old” stuff than the “new”. (What is worth more, an “old” Rembrandt or a “new” one?)
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