
10 Reasons Visualization Rocks
Here at Mindjet, we think visualising information rocks — but more importantly, there’s a whole load of scientific proof as to why people find it so much easier to digest and work with information that’s displayed visually, rather than in traditional formats such as documents and spreadsheets. I’ve scoured the Web to find you these 10 great reasons to hop on the information visualisation train.
1. 93% of communication is non-verbal.
Or at least that’s what top psychologist Albert Mehrabian says, who argues in his Silent Messages research that the non-verbal elements of communication are particularly important for expressing feelings and attitude. It seems people tend to pay more attention to and trust the tone of a voice and visual cues, rather than the actual words being spoken.

2. Almost 50% of your brain is focused on visual processing.
And that’s according to research by David Van Essen. That’s a large part of your brain power going towards extracting information about the world with your eyes.
3. 70% of all your sensory receptors are in your eyes.
Sensory receptors are the nerves which respond to a stimulus in your internal or external environment. The fact that so many of these receptors are in our eyes makes it clear why we find it so much easier to absorb information visually.





