Lisa Gansky (Author)
5.0 out of 5 stars How and why a new business model has created a “perfect storm” of opportunities
November 10, 2010
By Robert Morris (Dallas, Texas) – See all my reviews
A Mesh enterprise (as opposed to a Mesh company) consists of everyone directly or indirectly associated with the design, production, marketing, sales, distribution, and servicing. It relies on advanced web and mobile data networks to obtain or create whatever information is needed (e.g. demographics of consumers, market trends and patterns, as well as the nature, extent, and frequency of usage. Also, it makes effective use of word-of-mouth and social network channels to “get the word out” about offers, news, and recommendations.
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