Review: The Hard Thing About Hard Things

5 Star, Best Practices in Management, Biography & Memoirs, Capitalism (Good & Bad), Change & Innovation, Complexity & Resilience, Decision-Making & Decision-Support, Economics, Information Operations, Leadership
Amazon Page
Amazon Page

Ben Horowitz

5.0 out of 5 stars ABSORBING – Requires Open Mind, March 16, 2014

I generally read all the reviews before writing my own, in part to see if anyone has already covered the ground the way I like to, with a summary evaluative review. There are only two reviews before mine that I consider world-class, please do read them if you have the time. I refer to the reviews by Mercenary Trader and Scott S. Bell, I salute both of them for providing substance useful to all.

This is not a comprehensive book in that it is a very personal perspective, brings together many specific snapshots, but never addresses “root” in relation to how the team went from great idea to source code to buzz to market share. As I read the book I thought often about a book I read in the 1980′s, still a classic, Tracey Kidder's The Soul of A New Machine.

I would say this book is an absolutly priceless gem for the “hard knocks” at the CEO level perspective, and should be combined with any of several alternatives on start-ups such as Matt Blumberg's Startup CEO: A Field Guide to Scaling Up Your Business, + Website, and, forthcoming, Peter Thiel of PayPal's Zero to One: Notes on Startups, or How to Build the Future.

I've built two companies, both failures in that I never made the leap from one man with an obession to a movement (OSS.Net, Inc. and Earth Intelligence Network, a 501c3) and what I did not see in this book, or any other book I have found, is the roadmap for getting from a big idea to big marketshare. That book remains to be written, and it could be that it should be written by Marc Andressen and a team. Jim Clark's Netscape Time: The Making of the Billion-Dollar Start-Up That Took on Microsoft is a fine but dated (1999) start but we need something now tailored to the Internet of Things (what everyone else is thinking about) and free individual access to and ability to leverage all information in all languages all the time (what I have been thinking about since 1986 — visit Phi Beta Iota the Public Intelligence Blog to learn more). I am also reminded of Michael Lewis's The New New Thing: A Silicon Valley Story.

All this by way of saying that you have no business reading or buying this book if you are expecting a holistic 360 degree soup to nuts outline of how to zero to Mach 2. The greatest value of this book for me was in learning that it is possible to keep flying when you lose power and both wings fall off at the same time.

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Handbook Archives on Public Intelligence (1992-2006)

Handbook Elements
Archives 1992-2006
Archives 1992-2006

1997

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Handbook Admin Cover, Appreciation, Foreword, Contents

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Handbook Horowitz Appendix G: Open Source OPSEC: Selected References and Information

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Handbook Horowitz Chapter 6. Open Sources and Operational Security–The Dark Side

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Handbook OSS Appendices (List of)

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Handbook OSS Appendix B-3: Glossary of Open Source Acronyms

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Handbook OSS Appendix E-2: Internet: Intelligence-Oriented List of Useful Internet Sites

1997

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Handbook PC Magazine Appendix E-3: Internet: Intel Sites from PC Magazine's Top 100 Web Sites

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Handbook Stapleton-Gray Appendix E-1 Internet: Self-Guided Tour

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Handbook Stapleton-Gray Chapter 4. The Internet as a Tool for All-Source Analysis

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Handbook Steele Appendix A: White Paper on Open Source Intelligence & the Military

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Handbook Steele Appendix B-1: Talking Points on Private Enterprise Intelligence

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Handbook Steele Appendix B-2: Complete Paper on Private Enterprise Intelligence

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Handbook Steele Appendix B-4: Core Open Source References

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Handbook Steele Appendix C: Access: Theory and Practice of Intel in the Age of Information

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Handbook Steele Appendix D: Concise Directory of Selected Int’l Open Sources & Services

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Handbook Steele Chapter 1. Overview of Open Sources & Services

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Handbook Steele Chapter 2. Access: Intelligence in the Age of Information

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Handbook Steele Chapter 3. International Open Sources and Services

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Handbook Steele Chapter 5. Open Sources and Military Capabilities

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Handbook Steele Chapter 7. Conclusion: Collection and Processing Open Source

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Handbook USMC & Steele Appendix F-1: Expeditionary Environment R&A Framework & Model

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Handbook USMC & Steele Appendix F-2: Mission Area Factors Summary

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Handbook USMC & Steele Appendix H: Expeditionary Factors Study: List of Countries

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Handbook Wouters Appendix E-4: Internet: How to Find an Interesting Mailinglist

Process Archives on Public Intelligence (1992-2006)

Methods & Process

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Process CRS Data Mining and Homeland Security

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Process Turnbull GSA Collaborative Workshop on Information Sharing

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Process Clapper Interview

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Process DNI Press Release on Appointment of ADDNI/OS

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Process DNI Office of the DNI Organization Charts

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Process Gerecht Need for New Clandestine Service

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Process Harris ABLE DANGER Summary

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Process JHU-APL Asymmetric Information

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Process Kamien et all Needs Analysis for Information Sharing

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Process Liszkiewiez Reconfiguring the Global System through Mobile Democracy

2005

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Process Peters On the Soul of Intelligence

2005

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Process Rushkoff Open Source Democracy

2004

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Process Steele OSS Proprietary Listing of Capabilities Needed by Open Source Agency

2001

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Process Chester The Atlantic Command’s Open Source Intelligence Approach & Future

2001

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Process Dziedzic & Wood Information Technology as Catalyst for Civil-Military Unity of Effort

1999

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Process Appleby Feedback: The Missing Link in Information Superiority

1997

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Process Gupta & Pabian Tricks of the Trade: Analytic Tools and Techniques

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Process Pinchot Beyond Bureaucracy: Intrapreurship

1993

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Process Bermudez Letter from a Source

1993

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Process Bonthous Culture: The Missing Intelligence Variable

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Process Brodwin & Bernardi Information Overload

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Process Christian Area Information Servers (WAIS) and Global Change Research

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Process Halberstadt Power and Communication in the Information Age

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Process Herring The Role of Intelligence in Formulating Strategy

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Process Horowitz Understanding Sources: The Real Challenge

1993

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Process Ishii Cross-Cultural Communication & Computer-Supported Collaboration

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Process Magee The Age of Imagination: Coming Soon to a Civilization Near You

1993

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Process Pedtke Putting Functionality in the Open Source Network

1992

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Process Andriole IT Support for OSINT Analysis & Production (Slides)

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Process Andriole IT Support for OSINT Analysis & Production (Text)

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Process Bodansky & Forest GOP Terrorism Task Force: Research Techniques & Philosophy

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Process Fedanzo Implementing OSINT Through a Distributed Collection Model

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Process Kees Advanced Information Processing and Analysis

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Process McIntyre Competitive Advantage: The Power of Online Systems

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Process Ogdin Words Are Not Enough

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Process Sacks Using the Telephone as a Research Tool

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Process Shepard Analysis in the Year 2002: A Concept of Operations

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Process Sibbet Commercial Remote Sensing: Open Source Imagery Intelligence

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Process Tenny Government Information Wants to be Free

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Process Thompson Ranked Retrieval and Extraction of Open Source Intelligence

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Process Tow Painting the Future: Some Remarks from INTERVAL

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Process Whitney-Smith Information Revolutions and the End of History

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Process DoD Defense Intelligence Meta-Tagging

Commerce Archive on Public Intelligence (1992-2006)

Commerce
Archive 1992-2006
Archive 1992-2006

2004

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Commerce Bjore Commercial Intelligence

2003

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Commerce Bjore Reinventing Commercial Intelligence

2002

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Commerce Klavans Identifying Commercial Opportunities from Emerging Science

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Commerce Technology Intelligence from Patents

2000

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Commerce Sullivan Business Perspective on Essential Overseas Information

1999

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Commerce Baumlin Espionage or Business Intelligence: Nuances of Gray

1999

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Commerce Collier Overview of New Horizons in OSINT Sources, Softwares, Services

1999

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Commerce Miller The Year the Information Industry Hit Bottom

1999

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Commerce Robinson How Mobil Uses Open Sources & Services

1998

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Commerce Baumlin Black, White, Gray, Realities of the Investigative Marketplace

1998

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Commerce Boyer Assessing US and Other Space Imaging Options for European Needs

1998

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Commerce Bruckner Information and Knowledge Management in Intelligence Situations

1998

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Commerce Burwell Commercial Online Source Validation Methods

1998

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Commerce Collier The Pricing of Electronic Information

1998

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Commerce Dunn Confronting the Future of the Information Industry

1998

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Commerce Feiler Open and Personal: Economic Intelligence in the Middle East

1998

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Commerce Horowitz Economic Espionage and OSINT: Legal and Security Implications

1998

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Commerce Stara Valuing Competitive Intelligence

1998

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Commerce Yankeelov Pushing the Assets of Time and Knowledge

1997

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Commerce Borry & Sohl Electronic Sources & Methods: A Belgian Business Perspective

1997

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Commerce Suggs International Trade & Commerce Intelligence Search Strategies (Slides)

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Commerce Suggs International Trade & Commerce Intelligence Search Strategies (Text)

1996

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Commerce Bates Recent and Emerging Trends in Information Brokering

1996

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Commerce Call Realities & Myths Regarding Financial Research Using Open Sources

1996

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Commerce Kolb (SCIP) Sales Pitch for the Society of Competitive Intelligence Professionals

1996

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Commerce Sibbit Emerging Business Models for Commercial Remote Sensing

1996

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Commerce Steele Concise Directory of Selected International Open Sources & Services

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Commerce Steele Open Source Intelligence Handbook, Chapter 1, Overview

1995

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Commerce Herring Business Intelligence in Japan and Sweden: Lessons for the US

1995

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Commerce Herring Intelligence to Enhance American Companies' Competitiveness

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Commerce Herring Using the Intelligence Process to Create Competitive Global Advantage

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Commerce Simon & Blixt Emerging Issues in Competitive Intelligence

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Commerce Basch Secrets of the Super-Searchers: A Personal and Practical Perspective

1994

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Commerce Bernhardt Tailoring Competitive Intelligence to Executive Needs

1994

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Commerce Collier Global Information Industry and a New Information Paradigm

1994

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Commerce Himelfarb Introduction to Competitive and Business Intelligence

1994

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Commerce Kelly ASIDIC Perspectives & Its Contributions to National Competitiveness (S)

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Commerce Kelly ASIDIC Perspectives & Its Contributions to National Competitiveness (T)

1994

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Commerce Marcinko Association of Information and Dissemination Centers, Case Studies

1994

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Commerce Shaker Beating the Competition: From Boardroom to War Room

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Commerce Shaker & Rice From War Room to Board Room

1994

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Commerce Sharp How to Identify Changes that Threaten Your Business Activity, In Advance

1994

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Commerce Stanat The Power of Global Business Information

1994

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Commerce Steele Germany: ACCESS:  Theory and Practice of Competitor Intelligence

1994?

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Commerce Steele ASIDIC: Intelligence Community as a New Market

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Commerce Caldwell International Investigative Market (Slides)

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Commerce Caldwell International Investigative Market (Text)

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Commerce Dedijer Europe's To BI or not to BE: Inventory of a New Business Innovation

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Commerce Elias An Overview of the Information Industry in 1993

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Commerce Fraumann Business is War

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Commerce Herring Business Intelligence: Some Have It, Some Don't–How They Do It

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Commerce Himelfarb Intelligence Requirements for Executives

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Commerce Monaco & Gerliczy Economic Intelligence and Open Source Information

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Commerce Shima Overview of Japanese Media and Information Systems

1993

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Commerce Splitt The U.S. Information Industry: Changing the 21st Century

1993

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Commerce Steele Corporate Role in National Competitiveness

1993

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Commerce Steele The Intelligence Community as a New Market

1992

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Commerce Hlava Information Industry Corporations (Partial Listing)

1992

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Commerce Hlava Selected Professional and Trade Associations in Information

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Commerce Hlava The Information Industry: Impact of Globalization

1992

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Commerce Meyer Business Intelligence at the Cutting Edge

1992

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Commerce Nobel From A to Z: What We've Done with Open Sources

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Commerce Shaker & Kardulias Intelligence Support to U.S. Business

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Commerce Williams OSINT to Create Intelligence in a Commercial Environment