5.0 out of 5 stars ABSORBING – Requires Open Mind, March 16, 2014
I generally read all the reviews before writing my own, in part to see if anyone has already covered the ground the way I like to, with a summary evaluative review. There are only two reviews before mine that I consider world-class, please do read them if you have the time. I refer to the reviews by Mercenary Trader and Scott S. Bell, I salute both of them for providing substance useful to all.
This is not a comprehensive book in that it is a very personal perspective, brings together many specific snapshots, but never addresses “root” in relation to how the team went from great idea to source code to buzz to market share. As I read the book I thought often about a book I read in the 1980′s, still a classic, Tracey Kidder's The Soul of A New Machine.
I would say this book is an absolutly priceless gem for the “hard knocks” at the CEO level perspective, and should be combined with any of several alternatives on start-ups such as Matt Blumberg's Startup CEO: A Field Guide to Scaling Up Your Business, + Website, and, forthcoming, Peter Thiel of PayPal's Zero to One: Notes on Startups, or How to Build the Future.
I've built two companies, both failures in that I never made the leap from one man with an obession to a movement (OSS.Net, Inc. and Earth Intelligence Network, a 501c3) and what I did not see in this book, or any other book I have found, is the roadmap for getting from a big idea to big marketshare. That book remains to be written, and it could be that it should be written by Marc Andressen and a team. Jim Clark's Netscape Time: The Making of the Billion-Dollar Start-Up That Took on Microsoft is a fine but dated (1999) start but we need something now tailored to the Internet of Things (what everyone else is thinking about) and free individual access to and ability to leverage all information in all languages all the time (what I have been thinking about since 1986 — visit Phi Beta Iota the Public Intelligence Blog to learn more). I am also reminded of Michael Lewis's The New New Thing: A Silicon Valley Story.
All this by way of saying that you have no business reading or buying this book if you are expecting a holistic 360 degree soup to nuts outline of how to zero to Mach 2. The greatest value of this book for me was in learning that it is possible to keep flying when you lose power and both wings fall off at the same time.