Public Intelligence Blog – Page 2798 – The truth at any cost lowers all other costs — curated by former US spy Robert David Steele.

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Does Your Brand Have a Plot?

I overheard this intriguing question whilst at SXSW 2012 earlier this year. The question came to mind again recently while watching Simon Sinek's excellent TEDx talk on “How Great Leaders Inspire Action.” All too often, most companies seek to inspire customers (to purchase their product or service) by explaining “What they do” rather than “Why they do” what they do. This approach, as it turns out, is exactly the wrong way to catalyze inspiration. Sinek demonstrates how starting with why makes all the difference when seeking to inspire others.

Take Apple as an example:

“If Apple were like everyone else, a marketing message from them might sound like this: we make great computers; they are beautifully designed, simple to use and user-friendly. Want to buy one? … And that's how most of us communicate, that's how most marketing is done, that's how most sales is done […]. We say what we do, we say how we're different or how we're better, and we expect some sort of behavior, a purchase or vote […]. But it's uninspiring. Here's how Apple actually communicates. Everything we do, we believe in changing the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. We just happen to make great computers. Want to buy one?”

Sinek's main take away message from this example (and indeed his entire talk) is that people don't buy what you do, they buy why you do it. This explains the importance of starting with why: your purpose, your cause, your belief. ”

Continue reading “Patrick Meier: Sell the WHY Not the WHAT with Comment on WHY of OSINT and M4IS2”

2012/05/28

The Open Source Everything Manifesto: Preface II

Manifesto Extracts

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Open Source Everything is our path to power, peace, and prosperity, a restoration of the sensibility of the indigenous peoples of the world whose sacred knowledge we in the “advanced” West have disdained at our own peril.

Open Source Everything reconnects us all to the root power of the cosmic universe, restores our harmony, and unleashes our inherent gifts of innovation, entrepreneurship, and generosity.

. . . . . . .

Homo sapiens is the “Wild Card.” Being is a mystery, Nature is a given, Science is a process, and Community–a prosperous world at peace–is a goal. The human species is the 900-pound gorilla that has the capacity to self-destruct for lack of temperance, or to become One with Gold through transparency, truth, and trust.

Book Page at Amazon . Book Page at Barnes & Noble . Book Page at McNallyRobinson . Book Page at North Atlantic Books (Publisher) . Book Page at Powell’s Books . Book Page at Random House . Book Page at Super Book Depot

2012/05/282012/05/28

Owl: China Swamps US Across the Board – Made in China Computer Chips Have Back Doors, 45 Other “Ways & Means” Sucking Blood from US

02 China, 10 Security, 11 Society, Civil Society, Commerce, Commercial Intelligence, Corruption, Cultural Intelligence, Government, Idiocy, IO Deeds of War, Military

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Two Ways the Chinese May Take Over the World and the US:

1) Chinese Stuxnet for the Rest of the World

If what this analyst says is true, it paints a truly astonishing in implication and very, very ugly picture of the national security situation in store for most governments – especially in the US:

Hardware Assurance and its importance to National Security

Current issues. UK officials are fearful that China has the capability to shut down businesses, military and critical infrastructure through cyber attacks and spy equipment embedded in computer and telecommunications equipment. The Stuxnet worm is the most famous and best case example of a cyber attack on a network which wreaked devastation having easily compromised conventional software defensive systems. There have been many cases of computer hardware having backdoors, Trojans or other programs to allow an attacker to gain access or transmit confidential data to a third party. Considerable focus and expense has been invested in software computer networks and system defences to detect and eradicate such threats. However, similar technology with antivirus or anti Trojan capability for hardware (silicon chips) is not available. The computer or network hardware underpins and runs all the software defence systems. If the hardware has a vulnerability then all the energy in defending at the software level is redundant. An effort must be made to defend and detect at the hardware level for a more comprehensive strategy.

Our findings. Claims were made by the intelligence agencies around the world, from MI5, NSA and IARPA, that silicon chips could be infected. We developed breakthrough silicon chip scanning technology to investigate these claims.

We chose an American military chip that is highly secure with sophisticated encryption standard, manufactured in China. Our aim was to perform advanced code breaking and to see if there were any unexpected features on the chip.

We scanned the silicon chip in an affordable time and found a previously unknown backdoor inserted by the manufacturer. This backdoor has a key, which we were able to extract. If you use this key you can disable the chip or reprogram it at will, even if locked by the user with their own key. This particular chip is prevalent in many systems from weapons, nuclear power plants to public transport. In other words, this backdoor access could be turned into an advanced Stuxnet weapon to attack potentially millions of systems. The scale and range of possible attacks has huge implications for National Security and public infrastructure.

Read full article.

2) 45 Signs That China Is Colonizing America

Continue reading “Owl: China Swamps US Across the Board – Made in China Computer Chips Have Back Doors, 45 Other “Ways & Means” Sucking Blood from US”

2012/05/272012/05/28

Marcus Aurelius: Jennifer Sims Party Line on Military Clandestine Service with Robert Steele Comment + RECAP

Corruption, Government, Idiocy, Intelligence (government), Military

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Marcus-Aurelius-150x150 — Marcus Aurelius

Here we go again….

Why the CIA Is Applauding the Pentagon's Intelligence Grab

Jennifer Sims

Foreign Affairs, May 18, 2012

Last month, Director of National Intelligence James Clapper and Secretary of Defense Leon Panetta announced the creation of a new U.S. espionage agency: the Defense Clandestine Service, or DCS. DCS is expected to expand the Pentagon's espionage personnel by several hundred over the next few years, while reportedly leaving budgets largely unchanged. The news nonetheless surprised some observers in Washington because the move appeared, at least initially, to be a direct challenge to the Central Intelligence Agency, whose National Clandestine Service leads the country's spy work overseas. Then came a second surprise: former CIA officers and other intelligence experts started applauding. The question is why.

Continue reading “Marcus Aurelius: Jennifer Sims Party Line on Military Clandestine Service with Robert Steele Comment + RECAP”

2012/05/272012/05/27

Marcus Aurelius: For the Record – DoD Eats Entire US Government

Military

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The Amazing Expanding Pentagon

After a decade of ‘mission creep'–into diplomacy, agriculture, even energy policy–the Department of Defense has become America's default tool for dealing with the world. Where does this leave the next president?

By Thanassis Cambanis

Boston Globe, May 27, 2012

When President Obama and Mitt Romney cross swords on defense policy, it can sound like a schoolyard fight: Who loves the military more? Who is tougher? Who would lead a more muscular America?

expanding pentagon — Click on Image to Expand

This is the way we expect candidates to talk about defense: in terms of power, force, even national pride. But increasingly, when it comes to the role the Department of Defense actually plays for the nation, it misses the point. Over the past decade, the Pentagon has become far more complex than the conversation about it would suggest. What “military” means has changed sharply as the Pentagon has acquired an immense range of new expertise. What began as the world's most lethal strike force has grown into something much more wide-ranging and influential.

Today, the Pentagon is the chief agent of nearly all American foreign policy, and a major player in domestic policy as well. Its planning staff is charting approaches not only toward China but toward Latin America, Africa, and much of the Middle East. It's in part a development agency, and in part a diplomatic one, providing America's main avenue of contact with Africa and with pivotal oil- producing regimes. It has convened battalions of agriculture specialists, development experts, and economic analysts that dwarf the resources at the disposal of USAID or the State Department. It's responsible for protecting America's computer networks. In May of this year, the Pentagon announced it was creating its own new clandestine intelligence service. And the Pentagon has emerged as a surprisingly progressive voice in energy policy, openly acknowledging climate change and funding research into renewable energy sources.

Continue reading “Marcus Aurelius: For the Record – DoD Eats Entire US Government”

2012/05/27

Eagle: Citizen Vigilance Network Emergent

Uncategorized

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Worth a Look.

Institutionalizing Citizen Vigilance

These Citizen Vigilance Centers will serve the People of the State intent on holding their elected officials accountable through civic education and civic action, with no deference to politics, in utmost respect and defense of the greatest governing documents ever given to mankind.

Who does the Government need to hear from: hundreds of thousands of their constituents, organized and standing with each other, single-minded in purpose, resolve and determination on constitutional matters, commanding respect and response, intelligent, rational and professional in their approach and drawing on the power and resources only a mass-movement can bring; Or, a loosely assembled, make-shift operation of individuals and small groups, un-organized, under-whelming and under-capitalized?

The People, shall either rally around the Divine Rights of Free Men, the Constitution and the Rule of Law, putting America back on Her Course as only they can, or continue to rely on the promises and assurances of men and experience more debt, dependency and decay as they experience the great unraveling of the Great American Experiment.

For each reader of this message, it is truly, now, up to you.

Robert L. Schulz
Founder – We The People Foundation

Learn more.

2012/05/272012/05/27

The Open Source Everything Manifesto: Preface I

Manifesto Extracts

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What all this boils down to is that normal average human beings, when they share information openly with one another and engage in respectful deliberative dialog, always, without exception, arrive at better conclusions than experts or elites who rely on “secret” information and generally have hiden agenda enabled by secrecy combined with public ignorance and apathy.

– – – – – – –

The US government does not study anything holistically. Everything is studied and justified in isolation from all else. We, as a collective, can do much better. The future of intelligence is not secret, not federal, and not expensive. It is about transparency, truth, and trust.

– – – – – –

The government is not reporting or even perceiving the truths — the true costs, the true options — that need to be perceived in the public interest. Hence, we need a new craft of intelligence that focuses on creating public intelligence in the public interest.