Review: The Discipline of Market Leaders–Choose Your Customers, Narrow Your Focus, Dominate Your Market

5 Star, Best Practices in Management, Capitalism (Good & Bad)
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5.0 out of 5 stars Bottom Line, Hard-Hitting Focus,

April 8, 2000
Michael Treacy

There are three disciplines discussed in this book: operational excellence, product leadership, and customer intimacy. The most important is customer intimacy. “For customer-intimate companies, the toughest challenge is to let go of current solutions and to move themselves and their clients to the next paradigm.”

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