However, and this is high praise from me, it is a “must read” for any knowledge worker, and I am particularly recommending it to the new breed of warrior in the U.S. Government, the Information Operations specialist. A **major** part of our government's failure at foreign policy and national security–including its failure at homeland security and its mis-steps in the global war on terror, going back to the Viet-Nam era, can be traced to a combination of excessive reliance on “metrics” (remember the “body counts?”) diluted by ideological preferences absent historical or cultural contexts.
This book, while simplistic, is a superb over-view of the alternative methods of **perception**, integration, understanding, and outreach–empathy and strategic communication to others in terms they can “receive,” and for that reason I consider it a “must read.”
The six senses, design, story-telling (see Steve Dunning), symphony, Empathy (none to be found in this White House), Play (intertwing work and play, mixing it up to energize both), and Meaning, are well covered by this book, and in a way that makes sense, where the value of listening is clear to the reader.
It is a well-put-together book, with the right amount of white space, good illustrations, good notes and recommended readings, and over-all a pleasant and instructive contribution to my library and my reflections.
