Over at Search Engine Watch, Mark Jackson reminds us that Google was not always top dog in the search field. His article, “Could Bing Ever Overtake Google in Search?” emphasizes that competition is a good thing. While this is true, could the SEO CEO have any other reasons to hope for the search giant’s wane? Vicious pandas and penguins, perhaps? After all, Jackson opens with an admission that he is angry at Google for ceasing to push keyword data into the public realm (where search engine gamers, er, optimizers can get to it) while continuing to supply that data to paid advertisers. The nerve!
Jackson does make some interesting points. He cites a recent Pubcon keynote address given by Google’s own Matt Cutts, which discusses some major developments for the leading search engine. Knowledge Graph, of course, will continue to play a role, as will voice search and “conversational” search. Jackson picks up on Cutt’s last item, “deep learning.”
He writes:
“Google is focused on deep learning and understanding what users want so searchers don’t have to use simple keyword phrases to search Google. Bing, on the other hand, has partnerships with every major social site and receives data directly from those sources. So, rather than trying to understand what users mean and predicting it, Bing actually knows what user want based on actual data from social sites.”
