
October 19, 2013
Are tablets the salvation of the newspaper industry? Google’s chief economist thinks they may be. In a speech he recently gave in Milan, Hal Varian points to the ways consumers’ usage of tablets differs from that of other devices. Writer Will Conley summarizes:
“Varian said tablets are the most newspaper-like electronic medium due to their status as ‘leisure time’ reading devices. Citing a Pew Foundation study, Varian pointed out that tablets are the preferred electronic news reading medium for mornings and evenings—during which readers spend the most time absorbing the news—beating out both desktop and smartphones for those periods. Ad revenue depends on the amount of time spent reading the news, he said, and therefore the proliferation of tablets will help the online newspaper industry to gain a new foothold for the first time in 40 years.”
Varian believes tablets might even prompt users to devote more time to reading news, restoring the “analytic depth” that has been eroding along with our attention spans. It’s a nice vision. Unfortunately, an article at Gigaom that came out on the same day as Conley’s piece takes a contradictory stance. Gigaom contributor Jon Lund explains “Why Tablet Magazines are a Failure.” (I think we can extrapolate his points to periodicals in general.)
Continue reading “Stephen E. Arnold: Tables and News — or Tables and Decision-Support?”



