
Search Wizards Speak: Oleg Rogynskyy, Semantria
Semantria focuses on a class of problems that a few years ago would have been outside the reach of many firms. He said:
We make it simple for our clients to solve the following problems: First, some organizations have too much text to read. For example, a Twitter stream or surveys with many responses. Also, there is the need to move quickly and reduce the time to get to market. Many survey results come with an expiry date before they’re irrelevant. Then there is reporting the information. Anyone can use their Excel smarts to build simple/interesting reports and visuals out of unstructured data. But that can take some time, and Semantria accelerates this step. Finally, users need to analyze text with the same impartiality each time. A human might see a glass as half full or half empty, but Semantria will always see a glass with water.
Changing the Approach to Enterprise Search: Horse First
The greatest issue is when there is a growing crevasse between the wealth of information and findability.
Amazon and Its Money Losing Model
The former employee then offers this observation or is it a threat?
If I were an Amazon competitor, I’d actually regard Amazon’s current run of quarterly losses as a terrifying signal. It means Amazon is arming itself to take the contest to higher ground. The retail game is about to become more, not less, punishing.
All three articles in full text with links below the line.
Continue reading “Stephen E. Arnold: Search Squared + How Amazon Rules”



