The truth at any cost lowers all other costs — curated by former US spy Robert David Steele.
There are three disciplines discussed in this book: operational excellence, product leadership, and customer intimacy. The most important is customer intimacy. “For customer-intimate companies, the toughest challenge is to let go of current solutions and to move themselves and their clients to the next paradigm.”
This is a very serious handbook for how to create communities of interest, provide value that keeps the members there, and establish a foundation for growing exponentially from day one.
This may be one of the top three books I've read in the last couple of years. It is simply packed with insights that are applicable to both the classified intelligence community as well as the larger national information community. The following is a tiny taste from this very deep pool: “Instead of fruitlessly trying to predict the future course of a competitive or market trend, customer behavior or demand, managers should be trying to find and deploy all the tools that will enable them, in some sense, to be ever-present, ever-vigilant, and ever-ready in the brave new marketplace in gestation, where information and knowledge are ceaselessly exchanged.”
Many of the cartoons published in the Irreverent Dictionary came from this book, and I was among those who suggested to Paul that he should publish the cartoons separately. They were, however, essential to this otherwise intimidating book that is nothing less than an operating manual for the Captain of the Virtual Network. The bottom line that I took from this book is that Kevin Kelly is right, our national and international information systems are “out of control” and our policy leaders have abdicated their responsibilities to technicians who do not have the political, economic, or common sense of two ducks and a chicken. As Paul alludes in one of his footnotes, the Network today is somewhat in relationship to the “horseless carriage” stage of the automobile, and we have a very long way to go before policy helps make computers as user-friendly and reliable and interoperable as the telephone and the automobile are today.
