Swarmwise – The Tactical Manual To Changing The World. Chapter Four.
Swarm Management: People’s friends are better marketers toward those people than you, for the simple reason that they are those people’s friends, and you are not.
Swarmwise chapters – one chapter per month
1. Understanding The Swarm
2. Launching Your Swarm
3. Getting Your Swarm Organized: Herding Cats
4. Control The Vision, But Never The Message (this chapter)
5. Keep Everybody’s Eyes On Target, And Paint It Red Daily (Jun 1)
6. Screw Democracy, We’re On A Mission From God (July 1)
7. Surviving Growth Unlike Anything The MBAs Have Seen (Aug 1)
8. Using Social Dynamics To Their Potential (Sep 1)
9. Managing Oldmedia (Oct 1)
10. Beyond Success (Nov 1)The actual book is expected to be available by June 1, 2013.