
The Narrative Battle & Public Diplomacy in the 21st Century
By John Marke
Warfare in the 21st century is about the battle for the mind – it is about ideas and perceptions. Understanding how people make sense of what’s happening around them, i.e., socially constructed reality is a key element of this dynamic.
Military strategists, at least the ones I favor, i.e. Sun Tzu, Liddell Hart, and John Boyd, would all agree that ideas have consequences and are perhaps more consequential than bullets, especially in today’s environment of limited war. What we think, what we say, and how we act need to be congruent – that is the essence of integrity. Clearly articulating our ideas and demonstrating the integrity between ideas and actions – are vital components of war and peace in the 21st century….and they must authenticate basic human values of justice and truth. There is a moral dimension to war; and without a firm commitment to justice and truth, no narrative will be sustainable.
I choose to look at Israel’s Operation Defensive Shield as the context for exploring the importance of the narrative in war because it is timely but has also passed into history, as contrasted to Iraq or Afghanistan which are battles still in play as of this writing.
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