Project Masiluleke is a South African project that aims to find solutions for the country's growing AIDS pandemic. The project is unique in that it enjoys the collaboration of a group of leading South African and international partners in the clinical, technical, philanthropic, development and design arena's. The project was unveiled globally at the annual Pop!Tech Conference in Camden, USA in October 2008 and will be officially launched in South Africa in 2009.
Intended Impact
In a country where less than 5% of the adult population knows their HIV-status and more than 24% is HIV positive (close to 40% in provinces like Kwazulu Natal), Project Masiluleke has the potential to:
- Bring large numbers of people into testing without spending millions on expensive and often unsuccessful awareness campaigns,
- Empower people to know their HIV status by testing privately and accurate for the disease, in the privacy of their own homes,
- Involve adherent ARV patients as role-models and mobile support agents, through the virtual call centres,
- Keep patients on treatment and increase treatment effectiveness, through regular doctor's visits and clinical support.
Other links on the same project:
http://www.frogdesign.com/services/project-masiluleke.html
http://www.nationalgeographic.com/field/projects/project-m.html
