Review: Influence–Science and Practice (4th Edition) (Paperback)

5 Star, Information Operations, Information Society, Misinformation & Propaganda

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5.0 out of 5 stars US-Oriented, Excellent Starting Point, Six Key Methods,

October 20, 2005
Robert B. Cialdini
I disagree with the complaints about this being a repeat of earlier versions. “4th Edition” is quite clear. This is an updated easy to read version of a highly-regarded seminal work whose value has been proven over time.

While intended for students of psychology and for practitioners of the black art of marketing (selling over-priced unnecessary “stuff” to the unwitting), I regard this text as a very helpful reference for the new warriors, the practitoners of Information Operations and within that larger discipline, Strategic Communication & Public Diplomacy.

The six “principles” of influence, reciprocation, consistency, social proof (e.g. canned laughter), liking, authority, and scarcity, each receive their own chapter with annedotes and study questions.

Most interesting to me would be an international variation of this book, one that discussed the nuances of influence in other cultures, inclusive of family ties and prevalent sterotypes.

This book is applicable to business, evangelism, foreign affairs, defense, homeland security, and just about any field where interaction with humans is called for, and the mission demands the elicitation of collaborative behavior from others.

Good index, notes, and illustrations. Well-presented.

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Review (Guest): Propaganda–The Formation of Men’s Attitudes

5 Star, Misinformation & Propaganda
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Review by Jill Malter

5.0 out of 5 stars A classic work that is relevant today

October 10, 2005

Jacques Ellul

I've witnessed the phenomenon of bright people falling for propaganda, hook, line, and sinker, on numerous occasions. I'm sure I'm taken in by much of it as well, but even I can't be fooled all the time.

Still, the answer is not to simply give up. On a few topics, I actually am well enough informed so that (while I still may be susceptible to propaganda myself) I can recognize the symptoms of others falling for it. And this is definitely a phenomenon one ought to look for in others if one wants to cure oneself! I do think we ought to try to become so informed about at least a few topics that we can recognize nonsense. On these topics, we ought to listen, but we also ought to be unafraid to state facts and make judgments. On other topics, we ought to be much more careful.

Perhaps the most dramatic examples for me have been some truly amazing statements about the Arab war on Israel made by some rather well-educated and generally skeptical people. It makes me wonder why those who are ready to challenge all sorts of claims in so many other areas accept some extremely dubious, afactual, and illogical nonsense about this topic without question, and repeat it to me. Are they unaware that they are making statements that may well be false? Are they unable to discuss this issue without making very controversial comments as if they were not only accepted and indisputable facts, but relevant facts as well?

On one occasion, when I suggested to a colleague that I happened to know quite a bit about the Arab war against Israel, hoping to politely give him a way to defer to me, temporarily, on a couple of facts, I merely got an outraged reply. Was I not aware that my colleague was a highly intelligent and well-informed person? What made me think that I knew something he didn't? I was more than a little surprised by such a reaction: normally if a person claims to know something better than we do, we listen, even if we disagree.

This book, written over four decades ago, helps explain a little of what is going on. It shows how intellectuals can be so horribly susceptible to propaganda. As both the book and Konrad Kellen's preface to it state, intellectuals absorb a great deal of second-hand and unverifiable information. They often feel a need to have an opinion about such information. In addition, they consider themselves so smart that they can “judge for themselves.” And they seriously underestimate their susceptibility to propaganda given that they can see mere idiots reject some of it with ease.

The truth, as Ellul explains, is that high intelligence, a broad culture, constant use of critical faculties, and access to and use of sources of information are indeed the best weapons against propaganda. They simply aren't used often enough.

Ellul shows how propaganda can have a powerful effect if one is saturated with it. It is useful, he explains, to have someone from one's own frame of reference come up with it. The German National Socialists were careful to put Englishmen on their radio. Anti-Zionists, by the way, are very proud to have Jews state their case, although we should all know that there is no objective reason to trust every Jew, any more than there is to trust every person.

We readers see how propaganda is most useful when it reinforces earlier biases and misconceptions. And how it becomes extremely powerful once a person makes an active commitment to a cause: that person finds it very tough to recant.

The book also shows how propaganda gets one to come up with strange ideas about what is relevant material to support one's arguments. That has the effect of precluding dialog with those who disagree with you. That's why my colleague “knew” better than to take anything I said seriously or reply to it coherently. And it is why careful and cautious statements on my part sounded not merely like admissions that truth was fiction, and vice-versa, but evidence that I was hopelessly biased, impervious to reason, and hooked on rather wild propaganda myself.

This book is fascinating. It made me realize that propaganda is indeed more effective than most of us might realize. And that it is dangerous. Ellul implies that propaganda may well be the most serious threat we humans face. And I think we ought to treat it as such.

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Review: Running The World–the Inside Story of the National Security Council and the Architects of American Power (Hardcover)

4 Star, Decision-Making & Decision-Support, Empire, Sorrows, Hubris, Blowback, Executive (Partisan Failure, Reform), Military & Pentagon Power, Misinformation & Propaganda, Power (Pathologies & Utilization)

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4.0 out of 5 stars Documents Arrogance and Naivete of Top Executive Officials,

September 11, 2005
David Rothkopf
The arrogance and naiveté of the National Security Council and its principal protagonists is ably reflected in the title. The pretentiousness and unreality of “Running the World” is fittingly complemented by a cover photo of a Cabinet meeting, not an NSC meeting-the latter take place in crummy little rooms with poor ventilation, not at all the kind of image one wants as an Emperor, naked or not.

There are three consistent and very useful themes throughout the book that make it extraordinarily valuable to any student of the pathologies of the national security “decision” process (I use that term *very* loosely).

First, that each Administration allows personal ambitions and an almost pathological desire for “differentiation” from the previous Administration to first destroy and then slowly rebuilt the NSC. Hence, it is dysfunctional much of the time, regardless of the ideology prevailing at the time.

The second prevailing theme, one that Amy Zegart captured so well in her seminal scholarly work, “Flawed by Design,” is the perpetual dysfunctionality, a constant dysfunctionality, between the Departments of State and Defense, and between Defense and the loosely managed U.S. Intelligence Community. The bottom line is that personalities and politics, not intelligence nor wisdom, are the prevailing drivers of U.S. national security.

Lastly, the irrelevance of secret intelligence to the White House decision process, regardless of what Administration is in power, is documented. Page 361 is an especially good indictment of the Central Intelligence Agency (CIA) in particular, and with specific reference to its complete incompetence at economic intelligence needed by the Department of the Treasury. In general, intelligence in this book is portrayed, accurately, as either irrelevant or a pawn to the politically-driven preferences of the White House.

This is not a scholarly work, but merits great credit for the many interviews. Over-all the author has leveraged close access to a large variety of U.S.players over time, while not engaging the other players, including foreign players, private sector players, and non-governmental players. The book, even with its focus only on US players would have benefited from an annex charting and comparing the approaches of various NSC iterations to various issues and topics, to include number of action officers, number of meetings, and number of decision papers, but that kind of hard work does not appear to have been part of the plan. There is also little mention of the role lobbying and blatant corruption play in making foreign and security policy–for example, there is no mention of how the White House and the U.S. Senate, from 1974-1979, knew full well that Peak Oil (the end of cheap oil) had arrived, but in what may well be the most treasonous and retrospectively impeachable offence against the public interest, both the White House and the Senators decided to “live the dream” and waste 25 years during which we could have achieved energy independence and sanity.

The book, by virtue of its focus on primary research, does not address the substantive literature on global issues, nor the scholarly and practical literature on the NSC. Morton Halperin's seminal work on “Bureaucratic Politics and Foreign Policy” and other works on the NSC such as those edited by Dr. Loch Johnson, the foremost academic observer of secrecy and policy, are essential complements to this author's offering.

The book whitewashes Tony Lake, whose incapacity as an advisor merits note. Most of what the author puts forward about Lake is contradicted by other accounts including those of Dick Clarke, who says he could not get Lake's support until the time came for the latter to leave government and write a book. Naturally there are different points of view.

The book is a hatchet job on the Reagan era, even catty in its tone, but the author avoids appearing to be a sycophant to Bush II in that he very properly documents the grotesque dysfunctionality of the Bush II team (and the extraordinary competence of Vice President Cheney in getting his way as co-President). The author has done a good job of leading up to a severe indictment of the Bush II national security decision process, and excels at showing how Condi Rice was “run over” and side-lined by Cheney, Rumsfeld, and the neo-conservatives. His documentation on Cheney as a de facto prime minister is quite good, and these few pages are alone worth the price of the book. Pages 428-429 are “hot” and make it clear that the Bush II Administration, where Cheney was given the terrorism mandate in passing (something not widely known to the public), chose to emphasize invading Iraq, national missile defense, and energy sweetheart deals over counter-terrorism during the critical three months leading to 9-11.

There are a few disconcerting errors or failures in the book. In lambasting Reagan for invading Grenada, he says that 8,612 medals were handed out. Had he troubled to check with the military, he might have learned the difference between medals and campaign ribbons. He seriously over-sells both Burger and Lake while ignoring the blatant manner in which the Clinton Administration, and Madeline Albright in particular, sought to down-play terrorism to the point of suppressing alarmist reporting and ignoring or side-lining Dick Clarke. He claims, on page 387, that the Clinton Administration “foiled plots against trans-Pacific jumbo jet traffic.” Not so fast. The terrorist blew himself up in the Philippines prior to executing the plot, which was completely undetected by U.S. intelligence, and it was that error that revealed the plot when Philippine authorities responded to the resulting fire. On page 457 he makes the observation that the Congress has less turnover than the Soviet politburo. This should have been credited to Peggy Noonan and Ronald Reagan, who used it in an address to a joint session of Congress. He ends the book wisely, saying, “The ultimate check is an educated American public,” which thought tallies nicely with Thomas Jefferson, who said “A Nation's best defense is an educated citizenry.”

This is a book that needed to be written. It documents the pathetic manner in which U.S. national security is in the hands of a small group of people that place loyalty to one another above intelligence, wisdom, and strategic thinking. We all suffer. It is a primary reference for all who would wish to understand why the greatest Nation on the planet has such a pathetic lack of strategic culture, vision, process, and outcome.

The Exective, and the Congress, and Broken. Here are some other books, with my reviews:
Vice: Dick Cheney and the Hijacking of the American Presidency
The One Percent Doctrine: Deep Inside America's Pursuit of Its Enemies Since 9/11
State of War: The Secret History of the CIA and the Bush Administration
A Pretext for War: 9/11, Iraq, and the Abuse of America's Intelligence Agencies
Weapons of Mass Deception: The Uses of Propaganda in Bush's War on Iraq
Running on Empty: How the Democratic and Republican Parties Are Bankrupting Our Future and What Americans Can Do About It
The Broken Branch: How Congress Is Failing America and How to Get It Back on Track (Institutions of American Democracy)
Breach of Trust: How Washington Turns Outsiders Into Insiders
The Battle for the Soul of Capitalism

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Alternative Cures: The Most Effective Natural Home Remedies for 160 Health Problems (Paperback)

5 Star, Misinformation & Propaganda, Nature, Diet, Memetics, Design

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5.0 out of 5 stars Superb Essential Reference for the Family, Excellent Policy for a Nation,

August 18, 2005
Bill Gottlieb
This is one of two books I bought and used, the other being Balch and Stengler, “Prescription for Natural Cures.” The main difference between them is that the latter book is much larger and perhaps more comprehensive, and the other book also includes Acupressure, Bodywork, Stress Reduction, and Bach Flower remedies across all its areas.

While the other books is more recent (2004 versus 2000), and larger, and more detailed, on balance I recommend that both books be purchased. Each has insights and differing layouts that taken together lead to a better feel for a problem (e.g. menopause, hair loss) and to a personalized approach to using natural cures.

Both are excellent books, I am quite happy to have this one.

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Prescription for Natural Cures (Paperback)

Misinformation & Propaganda, Nature, Diet, Memetics, Design

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5.0 out of 5 stars Excellent Reference for a Family, Excellent Policy for a Nation,

August 18, 2005
James Balch
This is the more recent (2004 versus 2000) and the more comprehensive of two books that I have bought and use, but I do recommend that the other book, Bill Gottlieb's “Alternative Cures” be bought at well.

This book distinguishes itself by routinely including, in addition to clearly laid out natural herbal prescriptions, what the options are that might be effective in Acupressure, Bodywork, Stress Reduction, Bach Flower Remedies, and Other Recommendations.

All informatioon has to be taken with a grain of salt, but I have found that by combining the recommendations from this book with those of Bill Gottlieb, I get a better over-all sense of where there is consensus, and I get a clearer picture of what natural cures to select from the broad range that both books recommend in different ways.

This is the better of the two books, but it is not sufficient to stand alone. The two together provide a superior meld of knowledge tailored to each individual reader's needs.

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Review DVD: Control Room

5 Star, Information Operations, Media, Misinformation & Propaganda, Reviews (DVD Only)

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5.0 out of 5 stars Al Jazeera 5, CENTCOM 1, Western Journalists 0,

June 1, 2005
Samir Khader
This is a very worthy and serious documentary. As one who spends a lot of time thinking about “strategic communication” and public diplomacy and public perception, I cannot think of a more important reference point for any US official interested in understanding where we are going wrong in the Arab and Muslim worlds.

Bottom line up front: Al Jazerra gets 5 points from me, in comparison with CENTCOM 1 (for naive earnestness), and Western journalists 0 (just generally stupid).

There are some spectacular flashes of insight in this documentary. My favorite is when one of the Al Jazeera editors says that the US cannot have it both ways–it cannot be the most powerful nation in the world, exercising that power (implicitly, capriciously and dangerously and harmfully) and at the same time expect the world to love it for doing so.

Over-all–and I am perhaps not the norm, having lived overseas most of my life as the son of an oilman, as a Marine Corps infantry officer, and as a clandestine case officer–I have to say that in the real world, Al Jazerra is wiping the deck with our ass. You may not like my opinion, but there are a couple of billion people that probably agree with that opinion, and most of them, right now, are not very respectful of the old USA.

It is not possible to be effective as a strategic communicator, or to practice public diplomacy, without first understanding what your target audience is seeing, hearing, and thinking. This DVD is a superb starting point and I have total respect for what has been presented here.

See also, with reviews:
The Looming Tower: Al Qaeda and the Road to 9/11 (Vintage)
Web of Deceit: The History of Western Complicity in Iraq, from Churchill to Kennedy to George W. Bush
Legacy of Ashes: The History of the CIA
9/11 Synthetic Terror: Made in USA, Fourth Edition
Imperial Hubris: Why the West Is Losing the War on Terror
Vice: Dick Cheney and the Hijacking of the American Presidency

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Review: HOW ISRAEL LOST

4 Star, Atrocities & Genocide, Consciousness & Social IQ, Crime (Government), Diplomacy, Empire, Sorrows, Hubris, Blowback, Misinformation & Propaganda, Peace, Poverty, & Middle Class, Public Administration, Religion & Politics of Religion

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4.0 out of 5 stars Pulitzer American Jew Speaks Truth to Power,

November 11, 2004
RICHARD BEN CRAMER
This book wanders a bit but renders a valuable service in speaking truth to power and considering, from a prize-winning investigative journalism perspective, “the story” of how Israel moved so far from its roots as a home for Jews, to a fanatical almost fascist and certainly zealot state concerned with its own survival. I recommend that the review by Mohamed F. El-Hewie, the New Jersey man with the Islam point of view be read in conjunction with this review.

The author opens with an examination of how the “story of Israel” has gone from core reality (a place so barren it makes the Congo look good, Palestinians kicked off their land after Israeli terrorists expelled the British occupying power) to a “land of milk and honey” with deserts made prosperous by Israeli industry–he neglects to mention that Israeli agriculture contributes 3% of the GDP while using 50% of the water, and that most of the water is being stolen by Israeli from underneath land outside Israeli territory.

From an “information operations” perspective, this is a really fascinating and well-told story of how Israel created several myths that sold not only in the USA but all over the world. I write in the margin, “Israel is the ultimate Potemkin village.” The author is also good at exploring the early signs that these myths are being exploded, the world is catching on, and US support for Israel may be on the verge (within five to seven years) of being withdrawn.

As he is both an American Jew and a Pulitzer-prize winning journalist, I give this author special marks for combining a loyalty to his faith with a loyalty to the truth. The Islamic-oriented review from New Jersey adds a frame of reference I am not qualified to comment on, but I recognize it as valuable. Among the most important observations the author makes early on are these: 1) when Israel became an occupying power and got into the business of assassination as a routine method, censorship of Jews by Jews became commonplace–this was the “new aspect” of the Israeli regime. 2) At the same time, in America, self-censorship and popular protest of Jewish readers against Jewish writers critical of Israel, became more marked. The Jews of America–at least the vocal ones cited by the author–simply do not want to hear the truth–they are blindly bonded to the myths.

Sharon is slammed in this book many times over. The author credits Sharon with being the original Israeli army sponsor for assignations, and the several pages on Israeli assassination history and policy are alone worth the price of the book (pages 39-51). Sharon is recalled in the book by General Pundak as “a disgraceful officer–a liar, cheater, a swindler and suck-up, a killer and a coward.” I believe this–sounds like Chalabi and Arafat–the three were made for each other and disgrace us all.

The author explores a second crime against humanity characteristic of the Israeli bureaucracy: collective punishment. He builds a bridge from this–a policy that is explicitly forbidden by the Geneva Convention–to Israel's collective loss of shame and loss of emotional commitment to the “all for one and one for all” attitude that marked the early years. Now it is everyone for themselves, never mind what the authorities do “in our name.”

The chapter on why Palestinians do not have a state is full of interesting observations, including the author's view that the US audience simply does not know the Palestinian side of the story; that the occupation is costing 18% of Israel's GDP (just 1% over the 17% of the Israeli government budget that we provide them out of the US taxpayer's pocket–two different stacks of money, but the comparison needs to be made); and that the isolation of Gaza, and the honeycomb nature of the walls and barriers, are so grotesque as to be both Kafkaesque and Warsaw ghettoish–the victim has indeed become the perpetrator, and Israel cannot be seen, in its treatment of the Palestinians, as anything other than fascist and abusive.

Having torn apart the Israeli side, the author then moves to the Palestinian side, and two major ideas stay with me: first, the concept of honor so deeply rooted in Arab culture, an honor that the Israeli's are attacking with every humility they can impose; and second, the utter contemptible corruption of Arafat and the Palestinian security authorities.

The book moves to a conclusion with a retrospective look at the bargain with the devil made by the Israeli security authorities very early on, when they accepted a dictatorship of the government from the zealot orthodox rabbis. He also explores the various “tribes” now within Israel, concluding that two thirds of the “new Jews” are not Jews at all, but simply Russian and other opportunists who have succumbed to the global covert and overt action operations of the Jewish state seeking to bring in more bodies as part of a demographic campaign plan.

The author can be shocking. He makes a case that is the Jews of Israel who bear the bulk of the responsibility for starting “the hate” and that it is the Israeli government that originally funded Hamas as an alternative to Arafat–an unfortunate reminder of US government funding for Islamic fighters in Afghanistan who have now turned on us.

The author's note and acknowledgements at the end of the book are worth reading carefully, and includes a list of other books on this topic.

I expect a lot of negative votes on this review–that is the price we pay for offering honest opinions in a forum where a deliberate Jewish bloc attacks those like the author–and this reviewer–for seeking to move a balanced dialog forward. Amazon has new algorithms for detecting “hate votes” and “organized negative votes,” we shall see if those work here.

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