This book is everything I could have wanted and more–it exceeded expecations. For each of 75 “opportunities” sorted within eleven chapters it provides a summary table (Market Need, Mission, Knowledge to Start, Capital Rquired, Timing to Start, and Special Challenges, along with a multi-page discussion and a variety of “sidebar” elements that vary but generally address Related Trends, In the Long Run, Green Leader, Industry Information, Information Resource, Eco-Tip, or Eco-Issue.
This is a 4 in comparison with many other books, and was disappointingly generic and “lite” in the resource sections, BUT this is BEYOND 6 STARS if you do not have a college education and wither will not get one (see chapters on Solar, Wind, and Geothermal) or are just going into college (see chapters on Bioenergy, Hydro, Buildings, and Energy Management)….so I give it a solid 5 over-all. This book is NOT for “mid-career” folks with degrees looking to switch tracks.
In Its Niche Beyond a Six–In Larger Context a Four
October 11, 2009
Roger Martin
First off, what got me to buy this book does not appear in the book at all–the author on record as saying that Wall Street was not designed to make money for its investors, only for its mandarins–the same is true of how universities are designed, businesses, etc. but that one observation really got my attention. I bought the book before BusinessWeek featured it as one of four in the October 5th edition (Europe version), and after looking the others over, chose this one.
In the larger context of changes to the Earth that now take three years instead of ten thousand years, as an entire literature flourishes on The Philosophy of Sustainable Design, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage and Natural Capitalism: Creating the Next Industrial Revolution, the book is a four for narrow-casting and lack of context, but you can use Phi Beta Iota, the Public Intelligence Blog, to search and sort among my other 1,400 reviews, so no penalty is warranted, This book will be scored Beyond 6 Stars at PBI/PIB for the simple reason that it addresses the core need of all eight tribes of intelligence (academia, civil society, commerce, government, law enforcement, media, military, and non-governmental organizations), to re-design away from the Industrial Era waste (where Six Sigma stops), and to instead envision how the world could and should be, and set out to achieve that–a prosperous world at peace.
Excellent Overview Book, Great Price, Nice Emphasis on Public Information Gaps
October 9, 2009
John Wargo
I like this book. It is not as detailed as any of the following but does a super job of blending together in a very easy to read manner coverage of five areas: nuclear testing, military contamination of training areas, pesticides, vehicle emissions, and plastics.
This book would normally have been a four on the substnace of the five domains, especially if one is looking for more in-depth appreciations, but I found the Notes and the Index satisfactory, and the intelligence-information perspective that this author makes a special effort to address carries the book most easily to a solid five.
Excellent for the General Reader, Nicely Slams the Hystericals
October 8, 2009
Bjorn Lomborg
I must acknowledge that I appreciated this book all the more for first having read Global Crises, Global Solutions as edited by Lomborg (37 contributors), but I do NOT recommend the latter book–read my summary review instead. This book I most definitely recommend for anyone of any age. By the author of The Skeptical Environmentalist: Measuring the Real State of the World, this is now the most current and fluid means of coming up to speed on the relative importance of climate change versus other global crises such as infectious disease and a lack of access to clean water.It is the best available critique of why cutting carbon emissions is NOT the best focus for remediation of global crises, and most certainly not the best way to spend our money. The cost benefit is simply NOT THERE.