Review: Building Social Business–The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs

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5.0 out of 5 stars 4 in isolation, beyond 6 in context–a cornerstone book

July 14, 2010

Muhammad Yunus and Karl Weber

While I sympathize with those who feel that the book lacks reference to prior art, that social business has been around for a very long time, and that much of the book is somewhat similar to his first book that I also reviewed, Creating a World Without Poverty: Social Business and the Future of Capitalism, I am rating this book a five here and a “6 Star & Beyond” at Phi Beta Iota the Public Intelligence Blog, for the simple reason that he is not just doing it, but doing it on a global scale, pushing the envelope across all boundaries, and setting the stage for realizing what Nobel-candidate C. K. Prahalad articulates in The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits.

The Nobel Prize to Yanus was a righteous one–unlike the political idiocy of awards to Al Gore and Barack Obama. I can only hope that the Norwegian public shames its overly political Nobel Committee into getting back on track with awards such as this one.

My friend Howard Bloom has a new book out that complements this one: The Genius of the Beast: A Radical Re-Vision of Capitalism and of course there are others both recent and past, such as Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World (3rd Edition).

Three things are changing that make this book a cornerstone book:

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