I must note that normally I would reduce one star–Virgin Books evidently has no clue–or no interest–in using the many Amazon tools provided to publishers (I am one) and therefore we are not seeing so little as a Table of Contents and the Index (always huge for me in evaluating a non-fiction book for possible purchase) or even better, “Look Inside the Book,” which is no harder than uploading the book pdf via Amazon Advantage. Bad dog.
This book is everything I could have wanted and more–it exceeded expecations. For each of 75 “opportunities” sorted within eleven chapters it provides a summary table (Market Need, Mission, Knowledge to Start, Capital Rquired, Timing to Start, and Special Challenges, along with a multi-page discussion and a variety of “sidebar” elements that vary but generally address Related Trends, In the Long Run, Green Leader, Industry Information, Information Resource, Eco-Tip, or Eco-Issue.
This is a 4 in comparison with many other books, and was disappointingly generic and “lite” in the resource sections, BUT this is BEYOND 6 STARS if you do not have a college education and wither will not get one (see chapters on Solar, Wind, and Geothermal) or are just going into college (see chapters on Bioenergy, Hydro, Buildings, and Energy Management)….so I give it a solid 5 over-all. This book is NOT for “mid-career” folks with degrees looking to switch tracks.
In Its Niche Beyond a Six–In Larger Context a Four
October 11, 2009
First off, what got me to buy this book does not appear in the book at all–the author on record as saying that Wall Street was not designed to make money for its investors, only for its mandarins–the same is true of how universities are designed, businesses, etc. but that one observation really got my attention. I bought the book before BusinessWeek featured it as one of four in the October 5th edition (Europe version), and after looking the others over, chose this one.