If You're Looking At The Past To Design The Future, You're Going To Crash And Burn

One reason why Apple is innovating and winning, while Nokia is not.
Unfortunately, the headline using a dramatic effect to get attention, but is not an accurate statement. Be careful about too much credit to Apple's current design efforts. Apple has had several flops in the past. Is this conscious or are they experiencing their own randomness?
It can be easily observed that systems endure with marginal improvements. Of course, if you do not want the undesirable effects that are being generated by your system, making marginal improvements has little hope of removing these undesirable effects, since effects can only be created by deeper cause(s).
So to claim that looking at the past to design the future demands that you will crash and burn is an easily disproved hypothesis. Yet, we also know that when you design a system for the future, you can also build an ineffective system. The world is littered with dead businesses created on the belief that they will have the utopian design.
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