The title is misleading, and most people who buy this pamphlet misrepresented as a book are going to be very disappointed. This a 40 page stream of conscious review of various categories of life that lacks footnotes, a bibligraphy, or an index.
Based on my own broad experience and friendship with futurists of note, I consider this specific paper to be interesting if you don't read a lot and want a very shallow overview of numerous areas in the time it takes to fly from one state to another, but I find it very disturbing to read randomized references to ideas that I have seen developed and documented by others in a much more thorough fashion over the past 25 years or so.
There is one great thought in this book, i.e. that the Web makes it possible for everyone to participate in the “great conversation”, and that it is the summing and slicing of these conversations that will drive business in the 21st Century.
The authors are quite correct, and helpful, when they point out that in the aggregate, the combined preferences, insights, and purchasing power of all Web denizens is vastly more valuable and relevant to business decisions about production, quality, and services than any “push” marketing hype or engineering presumptions about what people might need.
Sadly, the authors' neither provide an integrated understanding of the true terrain over which the great conversation takes place, nor do they provide any substantive suggestions for how web content managers might improve our access to the knowledge and desires that are now buried within the web of babel. Their cute “tell a story” and equally cute advice to have big boxes for customer stories in the forms provided for input, simply do not cut it with me.
This book is a 5 for the one great idea, a 2 for beating the idea to death, a 3 for presentation, and a 4 overall because it was just good enough to keep me reading to the last page.
This is not a book that calls for underlining and highlighting, but it definitely has value as a basis for reflecting on various aspects of collaboration, and the failure of collaboration, within enterprises.
The book is written strictly from the perspective of people and perceptions. It does not have a technical or a financial side and this was disappointing. It would have been more useful to have a book that fully integrated human, technical, and financial success stories and failure stories to present an integrated picture of collaborative work principles in a global economy using the Internet as the backbone for collaborative work.
The book is well-written, the figures are useful, and I recommend it to anyone who wants to sit quietly on an airplane and think about the authors' subtitle: why links between business units often fail, and how to make them work.
I bought this book because Vint Cerf says the Internet will go from 3.5M users today to 3.5B users in 10-15 years, and that means that businesses involved in Internet infrastructure–and especially multi-media multi-lingual narrowcasting–have a growth (or implosion) prospect on the order of 1000X.
The book tells a helpful story about CISCO's growth in 12 years, and I for one found it both well-written and fascinating. I am especially impressed by the CISCO rules for successful acquisitions, by the CISCO distinctions between core competencies and outsourced manufacturing, and by the CISCO implementation of its enterprise information system and related web sales and service sites.
As for the future, I agree with John Chambers that telephone calls will be free in the future. Arthur Clarke said this 20 years ago. Chambers' vision for a global multi-service (voice and data) offering that easily integrates wireless, fiber-optic, and other forms of transmission is inevitable, but CISCO is not necessarily pre-ordained as the dominant enterprise.
Corporate and national information strategies must have four components: connectivity, content, coordination of standards and investments, and communications/computing security. CISCO, as described by the book, has a superficial interest in encryption but does not really understand the urgency of establishing “deep encryption” that is embedded in all data (including data in storage) and unencumbered by the retarded US and European policies seeking to give their spies an easy back door to use.
CISCO also appears to be overlooking two major opportunities for future expansion: first, in leading a much broader coordination of standards such as transparent and stable Application Program Interfaces (API) that would permit the remote integration of applications and multi-media data; and second, in exploring all aspects of data classification, indexing, and visualization, both in terms of data access and automated filtering, and in terms of pattern analysis across the network.
There are so many over-hyped books on the Internet Revolution that I found this book to be a real pleasure. Whether for entertainment or for business lessons or for insights into the future, it is a solid 5.
One of a few books I bought in an airport bookstore rather than on amazon, my first thought is that the amazon process really does help–this book is flashy enough to get one to buy it on the fly, but probably would not survive in open competition when alternatives are easily visible in an electronic bookstore.
The author notes that the book was written in 60 days. It shows, and the reader is the one that suffers. I have no doubt that the author, an attractive person by the photo, is a wonderful speaker with many insights to offer. The book, however, is not well laid-out and one has the feeling that 100 different briefings have been sorted into chapter files and dumped into the book. What couldn't be fit into the text was turned into sidebar or text figure.
The book includes a CD-ROM I will never use, as well as a URL for a web address I will never visit. I would rather they had put the money into better editing, more white space, and a much better structure for the book.
My bottom line: the book should not be ignored, but I would recommend that the executive interested in these concepts have a strong younger manager of promise read this as one of 3-4 other similar books, and distill all of them into a ten page memo.
Tragedy of Scientific Myopia, Portal to the Future Paradigm,
February 11, 2001
Willis Harman
This is a wonderful indictment of the Western scientific tradition, less comprehensive than Voltaire's Bastards but more readable and more focused as a result. The author shows a clear connection between existing global problems (ethnic violence, water scarcity, pollution, poverty, criminalization of society) and the earlier Western decisions to adopt scientific objectivity (with all of its inherent bias and ignorance) as well as the primacy of economic institutions such as have given rise to the consumerist society, regardless of the external diseconomies, the concentrations of ill-gotten wealth, and the cost to the earth resource commons. The author is especially strong on the need to restore sprituality, consciousness, and values to the decision-making and information-sharing architecture of the world–only in this way could community be achieved across national and ethnic and class lines, and only in this way could environmental sustainability and justice (economic, social, and cultural) be made possible. This is not a “tree hugger” book as much as it is a “master's class” for those who would be master's of the universe. It is a very fine portal into the growing body of people who wish to be cultural creatives, and easily one of the guideposts toward the next major paradigm shift, away from scientific materialism and toward a new communitas in which people really matter.
First off, this book made the cut above another ten or so options on the fringes (the amazon reviews helped). It was a good choice. The author captures the essence of many other books as well as real-world experience with two fundamental points that every manager and every employee–including fast-food employees and others in “drone” jobs–needs to absorb: first, that the existing bureaucratization of the economy at every level is costing so much as to place those companies in jeopardy during the forthcoming economic shake-out, and second, that the sooner every individual begins the process of inventorying their personal capabilities and creating the networks for offering their personal services and knowledge via the Internet to all comers, the sooner they will be able to share in the profits associated with their direct individual contributions to the new economy.
The Department of Defense acquisition and contracting examples are especially shocking because they show, so credibly and in detail, how we have institutionalized multi-billion dollar waste.
This is a special book. It is by a practical man who has drawn very personal and transformative lessons from the school of hard knocks, and whose recounting of those lessons have value for anyone who expects to work for a living today and in the future. This is not a “get rich quick” book as much as it is a “get rich together or get left behind” book.
