The New Rules Of Innovation: Bottom-Up Solutions To Top-Down Problems
In his new book, Vijay Vaitheeswaran argues that we’re thinking about worldchanging innovation all wrong: It’s not going to come from where we expect it.
Arnie Cooper
www.fastcoexist.com, 19 March 2012
The world is currently standing “on the cusp of a post-industrial revolution.” So writes Vijay Vaitheeswaran in his new book, Need, Speed and Greed: How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness and Tame the World’s Most Wicked Problems, out March 13. Vaitheeswaran, a 20-year veteran correspondent for The Economist and adviser to the World Economic Forum, wrote the book, he says, as a way to inspire bottom-up solutions to top-down problems like resource depletion, climate change, and growing income inequality. We spoke with Vaitheeswaran about the importance of disruptive technologies, social entrepreneurship, and embracing China’s rise.
Co.Exist: As you point out in your book, modern humanity has arrived at the first phase of an unprecedented “innovation revolution,” yet many are being left behind. Why is that and what are we gonna do about it?
Vijay Vaitheeswaran: First, I think it’s a wonderful time to be alive. Shockingly, this might be the best time to be in the bottom billion because of transformations like mobile telephony and micro-credit. But it’s getting much harder to be in the middle class in places like America. The principal reason for this, I think, is that educational systems are increasingly out of touch with the needs of the ideas economy. The current education system that our and other countries developed was suited to the industrial revolution, a one-size-fits-all model for education that treats people as commodities. But we’re in an innovation age where creativity, individual initiative, willingness to think out of the box and disrupt established business or even lifestyle patterns is much more important than simple manual tasks that produce the next widget. So I think the great challenge for developed economies like the U.S. is to reinvent education. The challenge for each one of us is to keep relearning how to learn.