“THE SECRET LIFE OF BEEF” REVEALS BEEF’S ENVIRONMENTAL IMPACTS
INFORM launches third video in “The Secret Life” series
(New York City) INFORM, Inc., the educational and advocacy nonprofit that raises environmental consciousness through visual media, has just launched “The Secret Life of Beef,” an engaging and enlightening six-minute video. The video increases awareness about the environmental impacts of industrial beef production, illustrates how it contributes to global warming, and offers more sustainable alternatives.
Americans consume over twenty-eight billion pounds of beef a year, one of the highest per capita rates in the world, yet few beef eaters are aware of the connection between their dietary choices and the environmental damage caused by beef production.
- Livestock production produces one-fifth of all global greenhouse gases, more than all transportation sources combined
- It takes seven pounds of grain and 2,500 gallons of water to produce one pound of hamburger
- Seventy percent of all antibiotic use in the U.S. is used in livestock production
“The Secret Life of Beef” tells its story through academic experts, grass-fed beef farmers, chefs, sustainable butchers, educators, and restaurant owners. It also offers more eco-friendly alternatives to the heavy meat consuming habits of most Americans—from going meatless one day a week to purchasing grass-fed beef.
- If every American went meatless one day a week, it would be equivalent to taking eight million cars off the road.
- The best way to reduce your carbon footprint is to reduce your overall beef consumption.
For a preview viewing of “The Secret Life of Beef,” visit: http://www.informinc.org/pages/media/the-secret-life-series/secret-life-beef.html
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