The four applications involve supply chain-transaction data including a track and trace capability to follow a product through its delivery from inception to market, proof of provenance for valuables like drugs, intelligent temperature tracking (what they are calling Intelligent Cold Chain) and warranty and usage tracking. Intelligent Cold chain ensures that a product that is supposed to be kept cold didn’t get exposed to higher than recommended temperatures, while warranty tracking ensures that a product was being used in a proscribed fashion and should be subject to warranty claims.
GMO crops still run far ahead of our understanding of their risks. Risk assessment of GMOs has been short-circuited and public concerns about them are growing. Until the damaged scientific ethos is rectified, both scientists and the public are correct to doubt that GMOs should ever have been let out of any lab. Science is not the only grounds on which GMOs should be judged. The commercial purpose of GMOs is not to feed the world or improve farming. Rather, they exist to gain intellectual property (i.e. patent rights) over seeds and plant breeding and to drive agriculture in directions that benefit agribusiness.