
(clips from the synopsis about the Frontline video documentary)
Five years ago, Amy Costello reported a story for FRONTLINE/World. It was about the challenges of getting water in Africa, and a promising new technology called the PlayPump.
After years of covering “bad news” in Africa, she was happy to report a story that seemed to offer something to cheer about. Her story showed how simple it might be for children to pump fresh water just by playing. Behind it all, a South African entrepreneur named Trevor Field.
Field had made his career in advertising, but when he heard about this new device, he formed a company and started making PlayPumps himself.
To cover maintenance costs, he proposed selling ads on the sides of the water tower. He said the PlayPump model would be a big improvement over the hand pumps that Africans have struggled with for years.
Continue reading “U.S. Blunder in Africa: PlayPumps Not Play”




