Review: A Crowd of One–The Future of Individual Identity

6 Star Top 10%, Change & Innovation, Civil Society, Complexity & Resilience, Democracy, Future, Information Society, Intelligence (Collective & Quantum)

Crowd of OneMajor leap forward in understanding humanity and its future,

April 21, 2007

John Clippinger

As a long-time admirer of Kuhn's concepts on paradigms and how they shift (“The Structure of Scientific Revolution” I really appreciate any thought leader that puts us on the cusp of such a shift. John Henry Clippinger is there.

I will begin with his conclusion: we are in the process of a “Big Bang” in human identity that shifts us away from organizations and nationalities and races and religions, and toward the realization that we are all “one” in terms of fractional variations of the same DNA, and hence, the world is going to start to revolve around the human end-users, not the organizations that turned them into slaves, amoral components of the industrial system, or mindless fundamentalists party to intolerant religions. For a sense of how the industrial era introduced evil by killing the role of kinship in trust, see Lionel Tiger's “The Manufacture of Evil.”

In my view, this is one of three really great books on the coming revolution in human organization. The other two are Max Manwaring's “The Search for Security” and Philip Alott's “The Health of Nations.” As Alott says, we took a wrong turn at the Treaty of Westphalia, and the world is long over-due for a return to localized kinship and global responsibility.

Those who favor the transpartisan transformational model of earnest and honest elections and engaged citizenry must read this book. The author opens with a long discussion of why it is relationships that matter, not transactions. Indeed, I am reminded of Margaret Wheatley and Esther Dyson–make the connections, don't worry about critical mass.

I learn the term “social physics” for the first time, and read again about reciprocity (Tom Atlee taught me about reciprocal altruism). The author disputes the idea that violence is a given, and joins Jonathan Schell (“The Unconquerable World”) is stating that force is no longer a means by which to gain one's will.

The middle of the book discusses both the threat of technical progress when combined with more failed states, and the promise of digital modeling for accelerating our understanding and testing new paths forward. The author points out that we have no more than 20 years, having wasted the last six, with 2000-2025 being the tipping point period during which we can either go toward stable convergence or hyper-instability and cascading catastrophe.

Brilliant quotes on how the military must shift to soft preventive and remedial measures (General Al Gray, USMC and I called this “peaceful preventive measures in 1988), and how “Brute force is about to be rendered obsolete” at the state level (while flourishing at the gang level).

The author relates his thinking to terrorism in a very useful way, conceptualizing terrorism as a form of non-state parasite eating away at its host, and able to be more entrepreneurial than its bureaucratic adversaries, constantly changing the rules of engagement and winning the key terrain of the minds of the population, using perception in lieu of truth.

The heart of the book is on page 39: “But rather than being treated as peripheral to a primary military mission, well-articulated warfare doctrine and practices for the information, cognitive, and social domains could significantly reduce the need for more traditional methods of influence and control.” Robert Garigue, RIP addresses this in his technical preface to my third book, “Information Operations,” and I am writing my fifth book on how digital natives, serious games, and the way of the wiki are making our military obsolete and unaffordable.

The author attributes the US failure in Somalia (and one would add, Afghanistan and Iraq) to a complete lack of local knowledge and particularly knowledge about language, kinship, and the role of religion.

Key quote on page 44: “It would appear that the Americans and the Israelis are virtually alone in the world in not realizing that the rules and weapons of war have changed.”

The book draws to a conclusion with lengthy discussions of how the complexity of social networks both define the size of one's brain, and the potential success and prosperity of the collective. Language is described as “social grooming” (hence one must be concerned when fundamentalists and extremists hijack the language). The author cites Shakespeare in suggesting that the inability to comprehend complex social networks is at the root of many misunderstandings and attendant tragedies. My first book, “On Intelligence” points out how the US Intelligence Community, a $60 billion a year endeavor, is utterly incompetent at understanding ideas, minds, individual, groups, clans, gangs, and tribes. They are optimized for counting THINGS.

Notable observation that tracks with Michael O'Hanlon's research: when women are in charge, collaboration flourishes.

Long discussion of trust and reputation, listing and discussion of seven types of leadership: authoritarian, exemplary, visionary, gatekeeper, truth teller, fixer, connector, and energizer.

Fairness is the balance point of society.

Cites Michael Vlahos, one of my personal intellectual heroes, on how the radical Islamic movement is a study in the failure of group identity and the failure of the group's “story” to adapt and prosper.

Lists and discusses Cameron's seven laws for digital trusted identity (OSS automatically destroys all digitally signed messages that demand registration before one can respond–that stupid technology is NOT part of the answer).

Engagement, not isolation. The books ends quite properly with praise for STRONG ANGEL, pioneered by Eric Rasmussen and Dave Warner, and suggests that the end game is going to be when we can engage everyone, in their own language, in their own identity terms, in the greatest story YET to be told, that of creating heaven on earth.

I totally respect this book. It is a KEY building block for moving forward with an Open Source Agency and a global free online public education as public diplomacy endeavor. It validates my view that we need a reality based Earth Game with embedded reality-based budgets, immediately. See Medard Gabel, whom I hope will develop such a game.

The Structure of Scientific Revolutions
The Manufacture of Evil: Ethics, Evolution and the Industrial System
The Search for Security: A U.S. Grand Strategy for the Twenty-First Century
The Health of Nations: Society and Law beyond the State
The Unconquerable World: Power, Nonviolence, and the Will of the People
Information Operations: All Information, All Languages, All the Time
On Intelligence: Spies and Secrecy in an Open World
Global Inc.: An Atlas of the Multinational Corporation
Energy, Earth, and Everyone
Where to find 4 billion new customers: expanding the world's marketplace; Smart companies looking for new growth opportunities should consider broadening … consultant.: An article from: The Futurist

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Review: All Rise–Somebodies, Nobodies, and the Politics of Dignity

6 Star Top 10%, Best Practices in Management, Change & Innovation, Civil Society, Consciousness & Social IQ, Democracy, Education (General)

All RiseManfiesto for Transpartisan Democracy and Moral Capitalism,

April 20, 2007

Robert W Fuller

Over the many years, roughly 3,000 books of which 850+ have been reviewed here at Amazon, with a few exceptions all of the authors at the top of their game, I have never encountered a book quite so straight-forward or quite so vital to our future. At 54, I simply did not understand the fundamentals of “all men are created equal” until this author pointed me to the one word I was missing: “dignity.”

This book is nothing less than revolutionary, nothing less than the manifesto for the new politics of transpartisanship and being developed by Don Beck and Jim Turner and Reuniting America (80 million strong and growing).

At the very highest level, the author suggests that “rankism” or the abuse of rank, not to be confused with the proper use of rank and authority for the good of the group, is an umbrella term that encompasses racism, sexism, fascism, and even (I add) fundamentalism that excludes “the others” and offers an almost cult-like sense of belonging to the “initiated.” We are all in this together, and with one word, DIGNITY, the author has completely shredded all excuses for abusing others, and opened the door for a new politics of one for all and all for one. The Republican and Democratic parties are, in my personal view, toast. Not their individual candidates, mind you, but the two parties, both of which violated their Article 1 responsibilities for keeping the White House in check, both of which have treated “the other” party as the enemy, with arrests, venomous attacks, slander, and other monstrous behavior.

Norman Cousins and his book, “The Pathology of Power” is still the best all-around dissection of the corrupt nature of unchecked power, but this book is in my view the single best lifeline for those who would seek to embrace bottom-up power, the power of the We, the Us, the collective intelligence of everyone from janitor to Epoch B swarm leader.

As an intelligence professional, and as an estranged moderate Republican who did what he could to oppose the war on Iraq based on lies from Dick Cheney and Paul Wolfowitz, I found the author to be utterly compelling and relevant when he reviewed how rankism silences or ignores dissent, and consequently leads to disaster. His examples are brilliant, from the shuttle disasters to nuclear power plant short-cuts that have almost led to Chernobyl-level melt-downs in the USA.

Bottom line: the dignitarian approach dramatically increases the chances that we will get a particular policy or budget or process RIGHT.

The author teaches us that insulting behavior from above is a precursor to exclusion, abuse, and I would add, genocide–see the work of Dr. Greg Stanton on the web. Isolating any one group is the first step in making them “sub-human” and thus acceptable as targets for mass murder.

I worked hard in the 1980's to shift the US Government away from its focus on military hardware geared to the Soviets and Chinese, and toward what General Al Gray, then Commandant of the Marine Corps, called “peaceful preventive measures.” I am warmed and impressed as this author makes the point that “dignity for all” is the ONLY “pre-emptive” strategy that will work both at home and abroad. See my reviews of “Class War,” “Working Poor,” “Rogue Nation,” “Confessions of an Economic Hit Man” and “The Soul of Capitalism” for a broader understanding of how all that our American leaders are disgracing America and making us less safe.

The author tells us that DIGNITY respects every contribution at every level. From this I take dignity to be the foundation for TRANSPARTISANSHIP, which embraces all individuals while recognizing that “Unity08” like the takeaway of the debates from the League of Women Voters, is a thinly guised effort to keep the two-party spoils and pork system alive.

The author teaches us that dogma is neither dignified nor sacrosanct. It is the opposite of dignity.

The author devotes an entire chapter to the importance of creating new models of understanding, something that humans are uniquely qualified to both do, and communicate and discuss.

He teaches us that humility is essential to an open mind, and essential to successful leadership. I fear that I have been lacking in this area my entire life, but now I embrace this term and am moving forward.

The author equalizes the role of the experts (who we learn are wrong 45% of the time in “The Wisdom of the Crowd” and the end-users, the citizens.

The author brings together and simplifies an entire literature in four ideas: shared governance; 360 degree reviews and evaluations, collaborative problem solving, and–this is huge–CONSTITUTIONAL reviews every five to ten years. Henry Kissinger in “Does American Need a Foreign Policy” and General Tony Zinni in his most recent book both tell us that our current government is DYSFUNCTIONAL. In my view, the most dysfunctional aspect is the “winner take all” approach to both the Cabinet and to Congressional leadership positions. We need a COALITION government that restores both the balance of power and the balance of ideas.

The author tells us that when authority loses credibility, the ship of state is on the rocks. See Max Manwaring's “The Search for Security” and Will and Ariel Durant's “The Lessons of History” to understand why legitimacy and morality, respectively, are the non-negotiable foundation for our future.

The author provides 10 ways to combat rankism, and provides a 17 item conclusion as a guide for leaders. Finally, the author joins with the relatively recent declaration of the United Nations, to wit, that sovereign nations should NOT be allowed to violate human rights, a universal right. On this see Philip Alcott's extraordinary book, “The Health of Nations.”

The author errs in identifying only 1 billion in poverty. Not only is the number five billion. See C.K. Prahalad in “The Fortune at the Bottom of the Pyramid.”

This author and this book save our Republic and the world with one word: DIGNITY.

The Pathology of Power
The Global Class War: How America's Bipartisan Elite Lost Our Future – and What It Will Take to Win It Back
The Working Poor: Invisible in America
Rogue Nation: American Unilateralism and the Failure of Good Intentions
Confessions of an Economic Hit Man
The Soul of Capitalism: Opening Paths to a Moral Economy
The Search for Security: A U.S. Grand Strategy for the Twenty-First Century
The Lessons of History
The Health of Nations: Society and Law beyond the State
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

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Review: The Seventeen Traditions

5 Star, Best Practices in Management, Civil Society, Communications, Consciousness & Social IQ, Culture, Research, Democracy, Diplomacy, Education (General), Leadership, Values, Ethics, Sustainable Evolution

17 TraditionsA Gift to Newlyweds of Decency and Traditional Values,

February 17, 2007

Ralph Nader

This is an absolute gem of a book, and the PERFECT GIFT for newlyweds.

I read it in an afternoon, and I confess to it's being a long afternoon of nagging dismay, as I reflected on how many of these lessons we have not taught our three cyber-era teenagers.

The seventeen lessons cover listening, family table, health, history, scarcity, equality, education, discipline, simple enjoyments, reciprocity, independent thinking, charity, work, business, patriotism, solitude, and civics.

While very heavily leavened with autobiographical reflections, this absolutely beautiful, moral, intelligent, well-written book is a gift to us all. For many of us it is too late–if I were starting over my kids would be banned from computers much of the time, and I would have refused the grandparents gifts of a personal TV to each child.

Bottom line: this is a keep-sake book with an enormous amount of common sense and tranditional values with none of the pontifical sanctimony usually found in such books. This is a first rate piece of work and reflection, ably presented in elegant language, and the absolutely perfect gift for all newlyweds you know. Buy ten copies. This kind of decency does not come available very often.

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Review: Why Societies Need Dissent (Oliver Wendell Holmes Lectures)

5 Star, Censorship & Denial of Access, Consciousness & Social IQ, Decision-Making & Decision-Support, Democracy, Education (General), Information Society, Intelligence (Public), Philosophy, Values, Ethics, Sustainable Evolution

Society DissentEssential Contribution to Democratic Dialog,

January 30, 2007

Cass R. Sunstein

It took me a couple of years to get to this book, but I am glad I did. Interestingly, it is dedicated to Judge Richard Posner, who has become quite a celebrity in writing and talking, from a legal point of view, about secret intelligence, in addition to his many other works.

The author's position is not completely new (see for instance Elizabeth Janeway's 1987 classic, “IMPROPER BEHAVIOR: When and How Misconduct Can be Healthy for Society”, and the more standard but still seminal “The Social Construction of Reality.”

The author rises beyond the law to embrace sociology, psychology, and philosophy, and in that vein, reminds me of Norman Dixon's classic work, “The Psychology of Military Incompetence.”

The core of the book addresses what the author names the two influences (most people get most of their information second-hand; and the general desire for good opinion of oneself) and the three phenomena (conformity, social cascades, and group polarization).

He notes that pluralistic ignorance is dangerous; that groups and systems work better when there are incentives for sharing information openly; and that “free speech” requires BOTH legal protection AND cultural acceptance.

He discusses the superiority of the more adaptive and open democratic decision making to that of totalitarian societies, but his description of their pathologies, ideas hatched in secret and for which no opposition will be accepted, sound starkly like Dick Cheney's Standard Operating Procedure–facsist control, lies to the public with impunity, and no tolerance for flag officers, including flag officers like Tony Zinni and General Shinseki, who have the courage to say that invading Iraq is not only nuts, it will be a disaster. For deep insights into Cheney's impeachable suprression of dissent, see “One Percent Doctrine,' “VICE: Dick Cheney and the Hijacking of the American Presidency,” and “Crossing the Rubicon”–and of course the various books on impeachment (see my list).

The author concludes with a special focus on the role of Judges and Senators as dissenting voices, and I am reminded of Senator Robert Byrd's courageous and erudite opposition to the illegal war on Iraq, with his speeches available to all in book form as “Losing America: Confronting a Reckless and Arrogant Presidency”).

The author concludes with a very disappointing section on education and affirmative action, and in this section, spoils an otherwise superb book by focusing on the banalities of affirmative action. Like George Bush and Hillary Clinton, he is toying with the cosmetics and avoiding the deep–the really deep–need for a complete recasting of education to fully integrate distance and self-paced online learning, multi-cultural learning, deep historical and cross-cultural understanding; a draconian Manhattan Project to improve desktop analytic tools and the need for an Information Economy Meta Language (IEML) such as Pierre Levy is creating (see his “Collective Intelligence”), as well as life-long learning, the localization of everything, and so on. I beg to emphasize this: it is the agricultural era school schedule (summer off) and the industrial era rote learning rigid structured program, that is killing the creativity of our kids while locking them up in a program that is nothing more than advanced child care with a semblance of prison population, the “club med” aspects for cheerleaders and jocks not-with-standing. Our HIGHEST national priority should be to churn education so that our kids are liberally and broadly educated and armed with all of the tools for thinking that the Central Intelligence Agency still does not have today because it too is a vestige of the Soviet era of gray desks and dumb telephones.

Thomas Jefferson had it right: “A Nation's best defense is an educated citizenry.” Cass Sunstein is arguably, with Lawrence Lessig, one of the greatest lawyers of our generation, but in the final section, he plops quietly.

Never-the-less, a five star book.

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Review: The Great Turning–From Empire to Earth Community

6 Star Top 10%, Banks, Fed, Money, & Concentrated Wealth, Capitalism (Good & Bad), Censorship & Denial of Access, Change & Innovation, Complexity & Catastrophe, Complexity & Resilience, Congress (Failure, Reform), Consciousness & Social IQ, Corruption, Democracy, Economics, Education (General), Empire, Sorrows, Hubris, Blowback, Environment (Problems), Environment (Solutions), Executive (Partisan Failure, Reform), History, Information Society, Justice (Failure, Reform), Peace, Poverty, & Middle Class, Philosophy, Politics, Power (Pathologies & Utilization), Priorities, Public Administration, Religion & Politics of Religion, Science & Politics of Science, Security (Including Immigration), Stabilization & Reconstruction, Survival & Sustainment, Technology (Bio-Mimicry, Clean), True Cost & Toxicity, Truth & Reconciliation, Values, Ethics, Sustainable Evolution, Voices Lost (Indigenous, Gender, Poor, Marginalized), War & Face of Battle, Water, Energy, Oil, Scarcity

Great TurningPeople are the new super power–local resilience, global community,

January 28, 2007

David C Korten

I have mixed feelings about this book. It is unquestionably a five-star work of reflection, integration, and focused moral intent. On the other hand, while it introduced a broad “earth-friendly” literature that I was *not* familiar with, it does not “see” a much broader literature that I have absorbed, and so I want to do two things with this review: feature the highlights from this book, and list a number of other works that support and expand on the author's reflections for the greater good of us all.

Early highlights include the continued relevance of Dennis Kucinich and the emerging value of the Case Foundation and Revolution Health as funded by Steve Case, founder of AOL. The author posits early on the choice we have been a great unraveling and a great turning. He describes all our institutions as failing at the same time that we have unlimited potential. He concludes, as have many others, that centralized authority is not working, and suggests that we must confront that which does not work and devise new constructive alternatives (“for every no there must be a yes”).

In the middle of the book he describes the five levels of consciousness as magical, imperial, socialized, cultural, and spirirtual. I would have put socialized ahead of imperial, since the industrial era used schools to socialize us into both factory workers and conscripts for the armed forces. He concludes this section with a commentary on moral autism, which of course reminds us of nakedly amoral Dick Cheney.

The author moves toward a conclusion by pointing out that people are the new super-power, with the Internet and its many new features as the foundation for bringing people together and making people power effective.

A large portion of the middle section is a historical review of America, with its genocidal, slavery, and unilateral militant interventionist nature, and its extreme inequality now, which the literature on revolution clearly identifies (the latter, concentration of wealth) as a precurser to almost inevitable violent revolution).

The book ends with four strategic elements:

1) Awakening of cultural and spiritual consciousness
2) Resistance of the imperial empire's assault on children, families, communities, and nature
3) Form and connect communities of convergence
4) Build a majoritarian political base.

In parting notes he points out that the status of our children is the key indicator of our future, and that today one out of every two children is born into and lives into poverty (one reason why the High Level Threat Panel put poverty above infectuous disease and environmental degradation).

He ends by calling for local living economies at a human scale.

If you have the time to only read one book within the broad literatures of imagination, corporateism, and constructive prospects for the planet, this is probably that book. Below I want to a list quite a few that support this author's thesis, and for which I have provided a summative as well as an evaluative review within these Amazon pages:

The Corporation
WALMART-HIGH COST OF LOW PRICE (DVD/FF/FR-SP-SUB)
Confessions of an Economic Hit Man
Rogue Nation: American Unilateralism and the Failure of Good Intentions
Rule by Secrecy: The Hidden History That Connects the Trilateral Commission, the Freemasons, and the Great Pyramids
Rule by Secrecy: The Hidden History That Connects the Trilateral Commission, the Freemasons, and the Great Pyramids
The Sorrows of Empire: Militarism, Secrecy, and the End of the Republic (The American Empire Project)
War Is a Racket: The Anti-War Classic by America's Most Decorated General, Two Other Anti=Interventionist Tracts, and Photographs from the Horror of It
The One Percent Doctrine: Deep Inside America's Pursuit of Its Enemies Since 9/11
Vice: Dick Cheney and the Hijacking of the American Presidency

See also:
Fog Facts: Searching for Truth in the Land of Spin
Lost History: Contras, Cocaine, the Press & ‘Project Truth'
“The Landscape of History: How Historians Map the Past”
Imagine: What America Could Be in the 21st Century
The Cultural Creatives: How 50 Million People Are Changing the World
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
The Change Handbook: The Definitive Resource on Today's Best Methods for Engaging Whole Systems
Deep Economy

There are many more should you wish to explore via my categorized lists, but the above both lend great credence to the author of this single book, and expand considerably on the reflections that he has distilled into this one book.

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Review: The Change Handbook–The Definitive Resource on Today’s Best Methods for Engaging Whole Systems

5 Star, Best Practices in Management, Change & Innovation, Civil Society, Complexity & Resilience, Democracy, Education (General), Environment (Solutions), Information Society, Intelligence (Collective & Quantum), Intelligence (Commercial), Intelligence (Public), Intelligence (Wealth of Networks), Philosophy, Technology (Bio-Mimicry, Clean), Truth & Reconciliation, Values, Ethics, Sustainable Evolution

Change HandbookUtterly Phenomenal: *The* Book for Living Life to the Fullest,

January 27, 2007

Peggy Holman

EDIT of 9 Feb 09 to add links (capability not available at the time) and to commit to attending NEXUS II in Bowling Green, OH 30 Mar – 1 Apr 08.

I could spend the rest of my life trying to learn, use, and share each of the methods in this book, and never finish. When it was first published in 1999, it was before its time. Now, in 2006, this is a book made for our times, when Burning Man is now Green Man, Al Gore is a rock star, and even the greediest Wall Street CEO is starting to realize the party is over and we have to get real, real fast.

I have been an admirer of Free/Open Source Software (F/OSS) and a champion of Open Source Intelligence (OSINT), and have gradually learned about other “opens” that are coming to the fore: Open Spectrum, Open Access, Open Culture, Open Innovation, and of course George Soros' Open Society. From this book I now add Open Circle, to complement the Open Space concept I learned recently in Seattle's Town Hall while listening to Paul Hawken talk about the World Index for Social and Environmental Responsibility.

I have to confess that this book is over-whelming, and I can barely scratch the surface. This is more of a book where you should read one author, one segment, each night, and fall asleep thinking about how to implement that one small section, how to embrace someone else and engage them with that one method.

Having three teen-agers, all three of whom have completely rejected the prison/child care format and the rote learning objectives of the current school system (even as good as it is in Fairfax County) I will go so far as to say that this book, combined with serious games/games for change, is a complete one-to-one substitute for our current educational process.

Everything in here is what we *should* have learned in school, what we *should* be practicing in fulfilling our civic duty (what we *actually* do is described in “The Cheating Culture,” “Confessional of an Economic Hit-Man,” and “Rogue Nation”).

I am moving quickly and heavily into the intersection of Collective Intelligence (see my reviews of “The Tao of Democracy,” “Smart Mobs,” “Wisdom of the Crowds,” or my longer list; and Natural Capitalism with its “true cost” meme. See my reviews of Paul Hawken et al, “Ecology of Commerce” and “Natural Capitalism,” of the varied books by Herman Daly, and soon, my reviews of “The Great Turning,” the “Omnivore's Dilemma,” and others. For a broader sense of the possibilities, check out “Earth Intelligence Network” online.

I still have the 1970's operating manual for spaceship earth someplace in my lower library. This book is the manual for spaceship earth for our children and those of us recommiting ourselves to the joy of learning and changing in our later years. It's not over until *we* decide its over.

See these other books that have also inspired me and given me hope:
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
A Power Governments Cannot Suppress
Escaping the Matrix: How We the People can change the world
One from Many: VISA and the Rise of Chaordic Organization
All Rise: Somebodies, Nobodies, and the Politics of Dignity (BK Currents)
The Average American: The Extraordinary Search for the Nation's Most Ordinary Citizen
Running On Empty: How The Democratic and Republican Parties Are Bankrupting Our Future and What Americans Can Do About It
The Soul of Capitalism: Opening Paths to a Moral Economy

My lists are also a fast path to collections covering the ten threats, twelve policies, eight challengers, and various other aspects of saving humanity and the Earth from outselves.

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Review: The Starfish and the Spider–The Unstoppable Power of Leaderless Organizations

5 Star, Best Practices in Management, Change & Innovation, Civil Society, Consciousness & Social IQ, Democracy, Intelligence (Public), Intelligence (Wealth of Networks)

Amazon Page
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Compelling and Sensible, Offers Hope in Face of High-Level Threats,

January 23, 2007
Ori Brafman
I like this book very much and recommend that it be read in conjunction with “Wikinomics” and “Infotopia,” or at least read my reviews there. Each of these three books has its own perspective and the combine well. There are other books, such as Kevin Kelly's and Howard Rheingold's that were ten to fifteen years ahead of what is now “conventional wisdom” and it is important to give credit to the true pioneers.

From a business and governance perspective, the book is valuable in emphasizing that any endeavor based on information will improve with decentralization–more dots will be captured, shared, understood, and acted on in a timely fashion. I have been saying for over a decade that in the age of distributed information, central intelligence is an oxymoron, something the Central Intelligence Agency, my former employer, simply refuses to believe.

I listened to Al Gore last night on Global Warming, in Boise, Idaho–10,000 people who gave him multiple standing ovations, and I plan to listen to George Bush on Iraq tonight. Al gets it, George does not. Centralized systems cannot defeat decentralized systems. Al Gore is leading a massive global campaign to get all of us to change the planet from the bottom up, while George (or Dick Cheney, depending on who you think actually runs the place) is deepening America's loss of global standing and moral stature at the same time that he is bankrupting the treasury and destroying the Armed Forces–and planning a conventional attack on Iran at the same time. One of these guys is sane, the other is a nutcase. The good news is that decentralized morality can triumph over centralized corruption, and that is the back story on Al Gore's emergence as a virtual Earth Leader.

The authors offer us a number of gems and conclude with ten rules I will list below.

The key point is that a distributed brain or organization is more resilient and more likely to pick up weak signals. Distributed consensus is both scalable and sustainable, while centralized coercion is neither.

The authors place great emphasis on the importance of a spiritually-compelling ide[a]ology as the glue that helps decentralized organizations adjust to external and internal challenges much faster and with greater precision (as well as fewer resources) that any centralized system can manage. The “catalyst” model (Al Gore) is compared with the “commander in chief” model (George Bush) and there is no doubt at all which is the superior model for addressing today's complex high-level threats.

Indeed, it may be that between state secessions and popular boycotts of corporations using the federal government to pick people's pockets, that the Internet could create a form of global self-governance that makes the Federal government largely irrelevant, while re-directing funds from waging war to waging peace. That is the next big step. The authors specifically say that the price of software is declining toward zero. It will be content, sense-making, and what IBM calls “services science” that will add value and be marketable.

The authors describe Amazon and E-Bay in very favorable terms, and as hybrids with a centralized infrastructure for delivering services, but a vast decentralized network of customers who are also “prosumers” (Alvin Toffler's term) creating value on the network with their reviews and buying patterns. The authors' phrase “decentralized creativity and centralized consistency” jumped out at me.

The ten “rules” (better described as guidelines) are:

01 Diseconomies of scale
02 Network effect
03 Power of chaos
04 Knowledge at the edge
05 Everyone wants to contribute
06 Beware the hydra response
07 Catalysts rule
08 *Values* are the heart of any organization or network
09 Measure, monitor, and manage
10 Flatten or be flattened

Overall, this is a very fine book. I also recommend the emerging literature on the “true cost” meme and on natural capitalism, demonstrating that a proper understanding of the true and long-term costs of any product or service actually makes businesses more profitable and more sustainable.

I have added an image I created in the 1990's when I first started advocating Open Source Intelligence (OSINT), today I am focused on a non-profit, the Earth Intelligence Network, whose objective is to empower individuals and communities with public intelligence in the public interest. This book gave me hope, gave me a sense that we can indeed come together as a global network, and displace the authoritarian and corrupt governments that have been bribed by corporations to loot our commonwealth.

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