The author’s “big idea” is called “Radical Transparency,” what the rest of us have been calling “Open Books for decades. I like it, and in the context of his elegant story-telling, I buy in. This book also goes to a five because it is an Information Operations (IO) books, ably focused on data, information, and information-sharing as well as collective sense-making. He author anticipates most of us becoming “active agents” for change, armed with information as Thomas Jefferson understood so well.
CORE NUGGET: Life Cycle Assessment (LCA) is not done for most things, but when done right, it is mainly data and it tracks impacts on human health, ecosystems, climate change, and resource draw-down, for every single component and every single process including transport, packaging, etcetera. Toward the end of the book when the author talks about how an LCA commons is emerging, and quotes Andy Ruben of normally ultra-evil Wal-Mart as saying that LCA innovation “is the largest strategic opportunity companies will see for the next fifty years,” I am seriously impressed.
7 Stars–Nobel Prize (Of Old, Before Devalued) – Life Transformative Insights
November 28, 2009
QUOTE: “Non-zero-sumness is a kind of potential–a potential for overall gain, or for overall loss, depending on how the game is played.”
This book is one of the most sophisticated, deep, documented, and influential I have ever read, right up there with Consilience: The Unity of Knowledge. Published in 2000, this book has NOT received the marketing promotion or the public attention it merits.
THIS BOOK HAS SUBSTANTIALLY ALTERED MY PERCEPTION OF EVERYTHING ELSE.
I would normally rate this book a four because of its lack of reference to Buckminster Fuller (see Critical Path; the Open Money movement; or the literature on wealth of networks, fortune at the bottom of the pyramid, and collective intelligence, but I make it a solid five for three reasons:
I read a lot, and I confess to have been among those who “bought in” to the celebrity alarmism of Al Gore, but I never displaced the totality of the threats to Earth for an obsessive focus on carbon emissions. Among the three books I have always recommended that are far more balanced than anything by the International Panel on Climate Change (IPCC) are: