5.0 out of 5 stars How To Become an Alpha Predator of the Media July 19, 2012
By John Robb
Ryan has written two EXPLOSIVE books in one package. It’s VERY easy to read. It’s something you can digest in an afternoon.
Better yet: Ryan, unlike many others, has the credentials to write it. He is the mastermind behind much of the explosive success of American Apparel and Tucker Max. You can’t find anyone with more insider cred than that (he’s also a long time Global Guerrillas reader!).
The first book rips back the covers on our corrupt media system.
He shows how sites like Gawker, Huffington Post, Drudge, Brietbart, eHow (Demand Media), Daily Kos, Business Insider, and many others have ushered in the return of Yellow Journalism. We now live in an age where the news is manufactured and often based on brazen falsities. Why? Money. To generate a fraction of a cent per page view. Worse, these sites now drive the news we see in our increasingly bankrupt traditional media (CNN, ABC…). Where will the return of Yellow Journalism lead us? Who knows, but I can assure you it isn’t a good place.
The (more important) second book is an instruction manual on how to become an Alpha Predator of the media world.