As a publisher who is also an author, I continue to be outraged by the prices being charged for “trade” publications. This book is properly-priced–other books on GIS I would have bought are priced at three to four times their actual value, thus preventing the circulation of that knowledge. Those publishers that abuse authors and readers refuse to respect the reality that affordably priced books are essential to the dissemination of knowledge and the perpetuation of the publishing industry.
The book loses one star for refusing to address Google Earth and elements of the Google offering in this industry space. While Google is predatory and now under investigation by the anti-trust division of the Department of Justice, to ignore Google and its implications for cloud management of data in geospatial, time, and other cross- cutting contests, is the equivalent of poking one eye out to avoid seeing an approaching threat.
Having said that, I found this book from ESRI charming, useful, and I recommend it very highly, not least because it is properly priced and very well presented. Potential clients of ESRI can no doubt get bulk deliver of this volume for free.
Return on Investment factors that ESRI highlights up front include:
+ Cost and times savings
+ Increased efficiency, accuracy, productivity of existing resources
+ Revenue generation
+ Enhanced communications and collaboration
+ Automated workflows
+ More efficient allocation of new resources
+ Improved access to information.
The book consists of very easy-to-read and very well-illustrated small case studies, most previously published in Government Matters, which appears to be a journal (there are a number listed by that title).
Here are the highlights of this book for me personally:
+ Allows for PUBLIC visualization of complex data
+ Framework for “seeing” historical data and trends
+ Value of map-based dialog [rather than myth-based assertions]
+ Allows for the visualization of competing perspectives past and future
+ Illuminated land population dynamics, I especially like being able to see “per capita” calculations in visual form, especially when per capita can also be sliced by age, sex, income, religion, race, and so on.
+ Mapping derelict vessels underwater is not just a safety function, but opens the way for volunteer salvage and demolition
+ GROWS organically by attracting new data contributors who can “see” the added value of contributing their data and then being able to see their data and everyone else's data in geospatial terms. This is a POWERFUL incentive for information-sharing, which more often than not receives lip service. GIS for me is the “key” to realizing sharing across all boundaries while also protecting individual privacy
+ Shows “pockets” of need by leveraging data gaps in relation to known addresses (e.g. immunizations, beyond 5 minute fire response, etc.)'
+ Gives real meaning to “Intelligence Preparation of the Battlefield (IPB)” and–not in this book–offers enormous potential if combined with a RapidSMS web database that can received text messages from hundreds of thousands of individuals across a region
+ Eliminates the time-energy cost of data collection in hard copy and processing of the individual pages into an aggregate database.
The book discusses GIS utility in the routing of hazardous materials, but avoids the more explosive (pun intended) value of GIS in showing the public as well as government officials where all the HAZMAT is complacently stored now. For a solid sense of the awaiting catastrophe, see my review of The Next Catastrophe: Reducing Our Vulnerabilities to Natural, Industrial, and Terrorist Disasters.
The book also avoids any discussion of the urgency as well as the value of GIS in tracking and reducing natural resource consumption (e.g. water usage visible to all house by house), and the enormous importance of rapidly making it possible for any and all organizations to channel their data into shared GIS-based aggregations. For a sense of World Brain as EarthGame, see my chapter in Collective Intelligence: Creating a Prosperous World at Peace the chapter is also free online at the OSS.Net, Inc. website forward slash CIB.
This book, 189 pages of full color, is a righteous useful offering. I would encourage ESRI to become the GIS publisher of choice, buy out the titles that I could not afford, and enter the business of affordable aggregate publishing in the GIS field. Other titles by ESRI on GIS:
Measuring Up: The Business Case for GIS
The GIS Guide for Local Government Officials
Zeroing in: Geographic Information Systems at Work in the Community
Five other cool books on data pathologies that GIS can help resolve:
The Landscape of History: How Historians Map the Past
Fog Facts : Searching for Truth in the Land of Spin (Nation Books)
Lost History: Contras, Cocaine, the Press & ‘Project Truth'
Forbidden Knowledge: From Prometheus to Pornography
The Age of Missing Information (Plume)
The latter remind me that GIS will not blossom fully until it can help the humanities deal with emotions, feelings, and perceptions across tribal and cultural boundaries. Right now, 23 years after I first worked with GIS in the Office of Information Technology at CIA, GIS is ready for the intermediate leap forward: helping multinational multiagency data sets come together. ESRI has earned deep regard from me with this book and I will approach them about a new book aimed at the UN, NGOs, corporations, and governments that wish to harmonize data and in so doing, harmonize how they spend across any given region, e.g. Africa. This will be the “master leap” for GIS, enabling the one billion rich to respond to micro-needs from the five billion poor, while also increasing the impact of aggregated orchestrated giving by an order of magnitude.
ESRI: well done!
Five for the Voice, Four for the Substance
